Product Claims Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

Editor's Choice

Podcast

Sustainable Food and Drinks: The Role of Regulators, Consumers and Businesses

Maria Mascaraque

Maria Mascaraque

14 Jun 22

Listen to the conversation with Maria Mascaraque, Food Industry Manager, Howard Telford, Senior Soft Drinks Manager and Rosemarie Downey, Packaging Industry Manager to learn about the drivers of environmental sustainability regulations in foods and drinks industries and their implications on businesses and consumers.

Podcast

From Energy Boosting to Full Relaxation: The Strengthening of Oppositional Behaviours and Needs

Lucas Pinto

Lucas Pinto

7 Jan 22

The pandemic has aroused a range of different feelings, leading some to increased anxiety and stress, and others to a higher proactivity and “can-do” attitude. Products to enhance focus and attention are becoming more popular at the same time as products intending to increase relaxation and calmness. Pandemic-related needs have brought this polarised trend into beverages, consumer health and cannabis, but where will it go from here?

Podcast

Fashion Friday: Sustainability Accelerating in the Beauty and Personal Care Industry

Kayla Villena

Kayla Villena

26 Mar 21

When we think about sustainability, we often think about reducing environmental impact, and the beauty and personal care industry has been mainly focused around just that. Strategies for the industry include refillable packaging, environmentally…

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