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No claim, no gain: Winning your category with irrefutable data
28 Oct 26 | GMT: 03:00 PMJoin this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Euromonitor International
Inside the AI Recommendation Shelf: How Brands Get Discovered
7 Oct 26Two in three consumers globally are using ChatGPT to search for products, according to Euromonitor International's Voice of the Consumer: Digital Shopper Survey, fielded March 2026. Unlike traditional search, where shoppers navigate pages of results, AI assistants narrow the consideration set to a smaller selection of products. Understanding how a brand enters and exits a recommendation is therefore becoming a crucial new dimension of digital visibility. To explore this, Euromonitor tested 1,000 shopper-style scalp care prompts across ChatGPT and Gemini in the UK and US, varying persona, tone, and writing style. Every response was coded for the brands mentioned, the language used to describe them, and the sources cited.
Rabia Yasmeen
Prime Days 2026 Signal Saturation in the US Though Many Brands Gain
2 Oct 26This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.
Leah Boston
The Invisible Marketplace: What Amazon’s Perplexity Setback Means for the Future of E-Commerce
24 Sep 26For two decades, e-commerce has been built around destinations. Consumers searched, browsed and transacted inside retailer websites, marketplaces and apps. GenAI challenges that model, illustrated by Amazon’s legal battle with Perplexity.
Rabia Yasmeen
How Algorithms Are Rewriting the Retail Model
15 Sep 26Retail competition’s next phase will be shaped by how effectively retailers influence demand, conversion and loyalty across an increasingly connected journey. Discovery, conversion and speed are becoming competitive battlegrounds as technology reshapes how demand is created and captured. GenAI, social commerce and quick commerce are opening new routes to consumers, forcing retailers to rethink how they earn and sustain loyalty, not just how they sell.
Nadejda Popova
Luxury Is Becoming AI’s Blind Spot
14 Sep 26Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.
Rabia Yasmeen