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AI-Powered Commerce: What China’s Path Reveals About the West

22 Jun 26

One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.

Rabia Yasmeen

Rabia Yasmeen

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Navigating rapid AI adoption in European retail

15 Jun 26 | GMT: 12:00 PM

AI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?

Euromonitor International

Euromonitor International

Article

The World Cup as a Digital Commerce Funnel

8 Jun 26

The FIFA World Cup has long been one of the biggest stages for brands. It brings together mass audiences, national pride and shared cultural attention in a way few global events can. But the nature of that attention and the commercial infrastructure beneath it is fundamentally changing.

Rabia Yasmeen

Rabia Yasmeen

Article

Retail’s Reset: Why 2026 Is Not About Growth, but Control

4 Jun 26

The global retail industry has entered a new structural phase. Growth has slowed, complexity has risen, and traditional expansion levers such as store footprint, promotions, and scale are no longer sufficient.

Rabia Yasmeen

Rabia Yasmeen

Article

Online Assortment Reshaping E-commerce Performance in Sauces, Dips and Condiments

26 May 26

This article explores how online assortment strategies are reshaping e-commerce performance in US sauces, dips and condiments. Using Euromonitor’s Passport E-commerce and Via SKU tracking data, it shows that many leading retailers achieved strong sales growth while reducing SKU counts, highlighting a shift from range expansion towards more focused, higher-performing assortments. The analysis also reveals growing emphasis on affordability, with retailers such as Walmart, Target and Kroger lowering the share of products priced above USD5. The findings suggest that successful e-commerce strategies increasingly depend on careful assortment curation, value positioning and balancing consumer choice with profitability in a price-sensitive environment.

Jared Conway

Jared Conway

Article

Saks Global’s Decline Signals a Watershed for US Department Store Retail

22 Apr 26

Recent developments at Saks Global do not suggest a recovery, but rather a re-sorting of relevance within the department stores channel. Saks Global, which operates Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman, will emerge from its bankruptcy following USD500 million financing during 2026. However, it will do so with a significantly reduced store footprint, reopening questions about its long-term viability, the future of department store retail in the US, and which players may fill the gap in luxury distribution.

Leah Boston

Leah Boston

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