Articles
Loyalty and the New Normal
Nadejda Popova
Loyalty is at a crossroads with businesses rethinking and revitalising their brand strategies in light of the changing consumer preferences, e-commerce boom and dynamic economic conditions. Curating an emotional bond with consumers becomes a dominant factor for adding value and increasing retention.
Four Ways Tech is Transforming Social Media
Rabia Yasmeen
Evolution across technology, consumer behaviour and business strategies, in ways that support commerce on social media platforms, have led to the uptake of digital engagement and social commerce. Here, we discuss key technologies such as Ai, AR/VR, new payment methods, and integration of web 3 technologies on social media platforms.
Euromonitor to speak at Shoptalk Europe 2023
Euromonitor International
Global market research company Euromonitor International has been invited to speak at Shoptalk Europe 2023, taking place 9-11 May 2023, at Fira Gran Via in Barcelona, Spain.
Direct Selling in Latin America: Facing New Challenges in the Beauty and Personal Care Industry
Carmen Silva
Direct selling continues to be the most relevant channel in Latin America. But since 2020, direct selling has flatlined and faces several challenges. Euromonitor takes a closer look at how direct selling in Latin America changed after the COVID-19 pandemic and what to expect in 2023 and beyond.
Three E-Commerce Trends That Will Change Retail In 2023
Michelle Evans
E-commerce is no longer a rising tide for all categories and brands. As such, retailers and brands need to become savvier when searching for the next opportunity, including tapping into emerging digital shopper trends.
Top Consumer Trends That Will Change Retail In The Year Ahead
Michelle Evans
Economic shocks, record-high inflation and supply shortages continue to drive up the cost of living. At the same time, Gen Z is coming of age, forcing retailers and brands to rethink marketing strategies. Plus, tech advances continue to influence purchase habits. These are some of the forces that will shape our lives this year.