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Strategy Briefing
Major Appliances in Asia Pacific
Mar 2019
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Asia Pacific is by far the largest market for major appliances globally, and will remain so. Growth is mainly generated in emerging countries such as China, India and Vietnam, while the market shows stagnation in countries such as Japan and Hong Kong. Connected appliances are still limited to a few markets, and fast-growing urbanisation will drive demand for major appliances with rising consumer spending.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Key Findings
India and China drive regional sales
Asia Pacific is the home to nearly half of the global major appliance sales in volume terms in 2018. India and China lead the region and will continue to do so over the forecast period despite different drivers of growth. In China, trading up to more premium models sustains growth. Meanwhile in India the government initiative to electrify rural areas is encouraging new purchases of appliances, leading to the penetration increase.
Home laundry appliances underpin growth
The fast-growing urbanisation coupled with the rising labour cost of hiring home help in emerging countries such as India and Vietnam necessitates the use of home laundry appliances. Economic growth also supports upgrading from semi-automatic to automatic washing machines in these countries.
Strong presence of regional players hinders Western and American manufacturers in Asia Pacific
International players from Europe and the US are attracted to these fast-growing markets, but the strong presence of regional manufacturers, especially those from China and South Korea, presents challenges. These regional players offer major appliances at competitive prices, and also are the local experts who understand fast-changing consumer preferences.
Fast-growing internet retailing challenges bricks-and-mortar specialist retailers
In the majority of countries in the region, electronics and appliance specialist retailers remains the most significant distribution channel for major appliances. However, internet retailers are catching up by offering competitive prices, convenience of delivery, and a seamless purchase experience involving their physical stores, which serve as showrooms.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Asia Pacific: the largest market with strong growth
The economic growth directly supports the category growth
China, India and Japan account for the majority sales in major appliances
Urbanisation drives demand in emerging countries
The large markets become even larger
Asia Pacific except for Japan see volume growth in all categories
Construction and hygiene sustain China’s growth
Strong presence of electronics and appliance specialist retailers
Omnichannel strategy is called upon for online/offline retailers
Leading Companies and Brands
Market shares are concentrated among leading players
Strong regional players present challenges to global manufacturers
Chinese manufacturers need to tap into overseas markets
Presence in all countries maintains Haier’s leading position
Forecast Projections
China and India to continue driving market over forecast period
India expected to be fastest growing country in Asia Pacific
Country Snapshots
China: market context
China: competitive and retail landscape
India: market context
India: competitive and retail landscape
Japan: market context
Japan: competitive and retail landscape
Indonesia: market context
Indonesia: competitive and retail landscape
South Korea: market context
South Korea: competitive and retail landscape
Vietnam: market context
Vietnam: competitive and retail landscape
Thailand: market context
Thailand: competitive and retail landscape
Philippines: market context
Philippines: competitive and retail landscape
Taiwan: market context
Taiwan: competitive and retail landscape
Malaysia: market context
Malaysia: competitive and retail landscape
Hong Kong, China: market context
Hong Kong, China: competitive and retail landscape
Singapore: market context
Singapore: competitive and retail landscape
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Feb 2019
- Consumer Appliances in Australia | Dec 2019
- Consumer Appliances in Austria | Feb 2019
- Consumer Appliances in Brazil | Jan 2020
- Consumer Appliances in Canada | Feb 2019
- Consumer Appliances in Chile | Jan 2020
- Consumer Appliances in China | Dec 2019
- Consumer Appliances in Colombia | Jan 2020
- Consumer Appliances in Denmark | Jan 2020
- Consumer Appliances in Egypt | Jan 2020
- Consumer Appliances in France | Dec 2019
- Consumer Appliances in Germany | Dec 2019
- Consumer Appliances in Greece | Jan 2020
- Consumer Appliances in Hong Kong, China | Jan 2020
- Consumer Appliances in Hong Kong, China | Feb 2019
- Consumer Appliances in Hungary | Jan 2020
- Consumer Appliances in India | Jan 2020
- Consumer Appliances in Indonesia | Dec 2019
- Consumer Appliances in Israel | Jan 2020
- Consumer Appliances in Italy | Dec 2019
- Consumer Appliances in Japan | Dec 2019
- Consumer Appliances in Malaysia | Jan 2020
- Consumer Appliances in Mexico | Jan 2020
- Consumer Appliances in Morocco | Jan 2020
- Consumer Appliances in Nigeria | Jan 2020
- Consumer Appliances in Norway | Feb 2019
- Consumer Appliances in Poland | Jan 2020
- Consumer Appliances in Portugal | Jan 2020
- Consumer Appliances in Romania | Jan 2020
- Consumer Appliances in Russia | Dec 2019
- Consumer Appliances in Saudi Arabia | Jan 2020
- Consumer Appliances in Singapore | Jan 2020
- Consumer Appliances in South Africa | Jan 2020
- Consumer Appliances in South Korea | Jan 2020
- Consumer Appliances in Spain | Dec 2019
- Consumer Appliances in Sweden | Jan 2020
- Consumer Appliances in Taiwan | Jan 2020
- Consumer Appliances in Thailand | Jan 2020
- Consumer Appliances in the Czech Republic | Jan 2020
- Consumer Appliances in the Netherlands | Jan 2020
- Consumer Appliances in the Philippines | Jan 2020
- Consumer Appliances in the United Arab Emirates | Jan 2020
- Consumer Appliances in the United Kingdom | Feb 2019
- Consumer Appliances in the US | Feb 2019
- Consumer Appliances in Turkey | Jan 2020
- Consumer Appliances in Ukraine | Jan 2020
- Consumer Appliances in Venezuela | Feb 2019
- Consumer Appliances in Vietnam | Jan 2020
Complete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Feb 2019
- Consumer Appliances in Australia | Dec 2019
- Consumer Appliances in Austria | Feb 2019
- Consumer Appliances in Brazil | Jan 2020
- Consumer Appliances in Canada | Feb 2019
- Consumer Appliances in Chile | Jan 2020
- Consumer Appliances in China | Dec 2019
- Consumer Appliances in Colombia | Jan 2020
- Consumer Appliances in Denmark | Jan 2020
- Consumer Appliances in Egypt | Jan 2020
- Consumer Appliances in France | Dec 2019
- Consumer Appliances in Germany | Dec 2019
- Consumer Appliances in Greece | Jan 2020
- Consumer Appliances in Hong Kong, China | Jan 2020
- Consumer Appliances in Hong Kong, China | Feb 2019
- Consumer Appliances in Hungary | Jan 2020
- Consumer Appliances in India | Jan 2020
- Consumer Appliances in Indonesia | Dec 2019
- Consumer Appliances in Israel | Jan 2020
- Consumer Appliances in Italy | Dec 2019
- Consumer Appliances in Japan | Dec 2019
- Consumer Appliances in Malaysia | Jan 2020
- Consumer Appliances in Mexico | Jan 2020
- Consumer Appliances in Morocco | Jan 2020
- Consumer Appliances in Nigeria | Jan 2020
- Consumer Appliances in Norway | Feb 2019
- Consumer Appliances in Poland | Jan 2020
- Consumer Appliances in Portugal | Jan 2020
- Consumer Appliances in Romania | Jan 2020
- Consumer Appliances in Russia | Dec 2019
- Consumer Appliances in Saudi Arabia | Jan 2020
- Consumer Appliances in Singapore | Jan 2020
- Consumer Appliances in South Africa | Jan 2020
- Consumer Appliances in South Korea | Jan 2020
- Consumer Appliances in Spain | Dec 2019
- Consumer Appliances in Sweden | Jan 2020
- Consumer Appliances in Taiwan | Jan 2020
- Consumer Appliances in Thailand | Jan 2020
- Consumer Appliances in the Czech Republic | Jan 2020
- Consumer Appliances in the Netherlands | Jan 2020
- Consumer Appliances in the Philippines | Jan 2020
- Consumer Appliances in the United Arab Emirates | Jan 2020
- Consumer Appliances in the United Kingdom | Feb 2019
- Consumer Appliances in the US | Feb 2019
- Consumer Appliances in Turkey | Jan 2020
- Consumer Appliances in Ukraine | Jan 2020
- Consumer Appliances in Venezuela | Feb 2019
- Consumer Appliances in Vietnam | Jan 2020