New Frontiers in Healthy Food and Beverages

Delivery

This report comes in PPT.

Key Findings

Plant-based trend to redefine norms in foods

Despite various challenges (economic, sustainable, legislative, consumer perception), plant-based will stand the test of time and remain one of the most transformative trends for retail foods in the forecast period. As consumers further reduce intake of animal-based foods, prolific innovation will enable plant-based alternatives to widen their reach across the food spectrum.

Widening understanding around gut health creates new interest for related claims

In dairy, gut health moves beyond the realms of digestion to become a greater ally to consumers in their quest for health. High fibre propositions will increasingly appeal alongside probiotic claims as a key to greater physical and mental resilience.

Snacks a welcoming environment for health and wellness innovation

The value-driven snacks category will be a particularly rewarding environment for health claims; that is, increasingly, provided it is part of the brand’s identity. Winning snack propositions will be those combining various sought-after health claims such as no sugar and vegan, whilst also offering a convenient pack format to suit the eating occasion.

Food and drinks for a healthy mind

Through the right drinks and foods, we will seek to alleviate increasing anxiety caused by political-economic uncertainty, technology and climate change. Positioning around mental health will need to be specific; with focus and relaxation being short-term buzzwords and a segmentation of benefits by age groups being a longer-term avenue for innovation.