Packaged Food

Yoghurt, in its different varieties and formats, experienced increasing demand as a result of the home seclusion trend during the pandemic. While flavoured yoghurt is particularly popular with children, who consumed more of it at home in 2020, a…

Germans have had to adjust their way of living since the emergence of the pandemic including remote working, resulting in a change in attitude towards consumption occasions. Due to the temporary closure of foodservice, and fewer trips to school and…

Consumption of cow’s milk is high in Germany, and the well-known slogan "Milk makes tired men cheer up" still applies to many, as it is traditionally considered to be healthy due to its high calcium content. However, this positive image is slowly…

Since the outbreak of the pandemic, the everyday lives of many Germans have significantly changed. Many Germans have been able to spend more time in the morning having a leisurely sit-down breakfast due to remote working or learning measures in…

The pandemic has changed the behaviour and everyday lives of many Germans. Due to a high number of employees working from home, a restriction on a variety of hobbies and a general increase in home seclusion, many Germans have spent longer periods in…

Challenging demographic conditions continue to influence stagnating baby food volume sales in 2021. Following a decline in the average number of births per woman from 1.54 in 2019 to 1.53 in 2020 according to the statistical office Destatis,…

COVID-19 has had a positive impact on sales of yoghurt and sour milk drinks in Lithuania in both 2020 and 2021 as these products are rich in good bacteria that boost immunity. As a result of the pandemic, people began to consume significantly more…

Many yoghurt and sour milk products are rich in good bacteria which can help boost immunity, thus such products are cited as being popular during the time of COVID-19 when consumers are more health-aware. However, it is interesting to note that both…

COVID-19 has had a slightly positive impact on the overall category of other dairy in Lithuania, with coffee whiteners benefiting the most from more at-home coffee consumption during lockdown in 2020. In 2021, coffee whiteners is expected to see less…

Other dairy is declining further in 2021, both in value and volume terms, following the start of the downwards turn in 2020. Furthermore, this suppressed growth is expected to continue over the forecast period. Most sub-categories show very small…

As was the case in most other categories, the COVID-19 pandemic had a positive impact on retail sales of drinking milk products as during lockdown, Lithuanians worked, studied and cooked at home. In 2021, however, foodservice sales are expected…

As seen in many other consumer food categories, drinking milk products benefitted from a switch from foodservice to retail sales during the time of the pandemic, when horeca outlets were closed and consumers were in lockdowns at home. As such, there…

The COVID-19 pandemic has easily positively impacted retail sales of cheese in Lithuania as horeca sales moved to retail with the closure of horeca establishments. Manufacturers have felt redistribution not only in the local market, but also in terms…

Cheese has benefitted from the event of the pandemic, as sales swiftly moved from foodservice to retail during the time of horeca closures and lockdowns. Furthermore, consumers were cooking at home more often, alongside seeing a higher number of…

After a positive 2020 for retail volume sales of butter and spreads due to the switch to retail following the closure of horeca outlets due to COVDI-19, it is expected that retail volume growth will stagnate in 2021 with the reopening of horeca in…

Butter and spreads received a boost in 2020, due to the closure of foodservice during the time of the pandemic and the fact that consumers switched to cooking more at home, thus stimulating retail sales in the category. As such, with the reopening of…

Baby food in Lithuania proved not to be a pandemic-sensitive category, with the volume dynamic hardly impacted by COVID-19. The pandemic has, however, affected the introduction of new products into the market. Many manufacturers continued to create…

Baby food is seeing declines in 2021, following the stockpiling trend during the time of the pandemic in 2020. Pre-pandemic, category growth had been slowing down due to decreasing birth rates and, in 2020 and 2021, consumers have been preparing more…

The pandemic has had a positive impact on this category thanks to the virus raising consumers concerns about their diets, immunity, and general health and wellbeing. Yoghurt and sour milk products tend to be rich in good bacteria that boost the…

The pandemic did not have a significant impact on overall category growth or sales due to few products being linked to health or immunity. Most categories continued growing steadily, with consumers focusing on practical products, such as chilled…