Packaging

Following the outbreak of COVID-19, consumers faced rising uncertainty as to the stability of life in India. Furthermore, consumers saw their movements heavily restricted for much of 2020 due to the implementation of national lockdown measures…

The lockdown imposed in the second quarter of 2021 due to a spike in COVID-19 case numbers once again led to an increase in home-cooking, as seen in previous lockdowns. The increase in home-cooking meant that consumers were looking for novel products…

Flexible plastic is the dominant pack type in India’s home care market. The presence of numerous small players in the marketplace is a significant contributory factor to this trend. As these small players are trying to compete with the larger,…

Hair care packaging, which is the biggest category in beauty and personal care in unit volume terms, continued to record positive growth in 2022, driven by increased consumer awareness of hair care and a focus on personal grooming, which is helping…

During COVID-19 lockdowns in India in 2020, the government deemed alcoholic drinks to be non-essential, meaning that production and sales via both the retail and foodservice channels came to a temporary halt in this year. The closure during lockdowns…

Folding cartons account for the majority of pack type share in Indian baby food packaging. This is largely due to the category they are widely used in – dried baby food – being the biggest in Indian baby food. Folding cartons are suitable for dried…

Sugar confectionery in India dominates overall confectionery sales. During the pandemic, restrictions on mobility affected volume sales as a significant portion of sugar confectionery purchases are normally made up of impulse at-the-counter…

India is the largest producer of dairy in the world and, within it, drinking milk products is the largest category in terms of volume sales. However, traditionally, a large part of India’s milk sales have been accounted for by informal trade in the…

Increasingly time-strapped Indian consumers with busy lifestyles have been driving demand for meals and soups, boosting packaging unit volumes of the main pack types in the category – flexible plastic and folding cartons. Post-pandemic resumption of…

Before the COVID-19 pandemic hit India, plant-based milk – which accounts for the entirety of unit volume packaging volumes in plant-based dairy – had been seeing dynamic year-on-year growth. However, the pandemic affected the availability of…