Packaging

Although sales declined slightly in 2022, RTDs had been recording strong growth in the previous years of the review period. RTDs have been experiencing a surge in popularity within Japan's alcoholic drinks market due to their convenient and…

In 2022, folding cartons remained one of the most preferred packaging formats for dried baby food alongside flexible aluminium/plastic. Folding cartons is preferred by some consumers of dried baby food as this packaging type can be tailored for easy…

Although their packaging unit volumes were down slightly in 2022, bath additives have recorded significant growth in Japan in recent years as Japanese consumers believe in the cultural significance of bathing, which goes beyond mere hygiene to…

Sustainability is becoming increasingly important in confectionery packaging. This is because local consumers are becoming more aware of the environmental impact of their choices, and they are demanding more sustainable products. Therefore, in 2022,…

Gable top liquid cartons remained the most preferred pack type for fresh milk in Japan in 2022, although the share of shaped liquid cartons was also significant. Following a fall in demand for both packaging types the previous year, demand improved…

The continued share gains being made by plastic pouches in home care packaging in Japan can be attributed to this pack type being lightweight and easy to handle, making them a popular choice for home care products such as laundry detergents and…

Even though fresh ground coffee has been recording declining sales in the last two years, folding cartons have been growing in popularity as a pack type in this category, registering increasing packaging unit volumes and gaining share. Folding…

In 2022, flexible packaging, consisting of plastic pouches and flexible plastic, remained the most popular packaging format for shelf stable soup, followed by metal food cans. This was because plastic pouches are lightweight and easy to handle, which…

In 2022, heightened environmental consciousness among the Japanese, coupled with the government’s goal of reducing disposable plastic waste by 25% over the next 10 years, drove various industries to switch towards sustainable packaging solutions.…

In 2022, brick liquid cartons remained the leading pack type for plant-based milk, the largest category in plant-based dairy in Japan. On the other hand, shaped liquid cartons remained a small, but growing niche as a packaging alternative. The…