Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This movement is proceeding across industries as varied as beauty and personal care, home care, food and beverages, and travel, though differences in consumer acceptance, price points and technological development will influence near-term consumer usage.
This report comes in PPT.
Personalised beauty has grown rapidly, with a range of customised, bespoke options that incorporate tech-heavy products and experiences, from DNA testing to skin/hair care analysis, and tracking devices to virtual reality try-ons. Prices have yet to catch up, keeping some of the services niche for the moment.
Mixing-in-the-moment technologies are allowing for true “batch-of-one” solutions in home care, where ingredients are dispensed with precision for both dosage volume and timing. These innovations are only the tip of the iceberg, with near-term expectations of more complicated mixtures of fluids for various home care needs.
COVID-19-era considerations around preventative health have stimulated demand for personalised recommendations for food. Consumers are attentive to managing nutritional deficiencies and disease with products that track health concerns like blood pressure, blood glucose and cholesterol, and link them back to specific foods.
Individualisation is driving interest in personalised drinks and tobacco offerings, whether through defining the levels of alcohol, caffeine and sugar in a bespoke beverage, or changing the level of nicotine and the flavour profile from moment to moment in an e-vaping device.
Coming out of the pandemic, travel has seen a boom in upscale and luxury services through the incorporation of expert support and personalised travel recommendations. These services are likely to engender strong consumer loyalty, as they will be able to anticipate and adapt to travellers’ desires on future trips.
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and WellbeingSee All of Our Definitions
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