Pet Care in Asia Pacific

August 2023

Pet care continued to record healthy growth rates throughout the pandemic in Asia Pacific, helped by some consumers adopting pets for company during lockdowns as well as a further shift to the e-commerce channel. Moving into the forecast period, the future also looks bright for pet care in this region, with all the main markets expected to register positive value growth rates, driven by, among other things, expanding pet populatios and the ongoing premiumisation and pet humanisation trends.

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This report comes in PPT.

Key findings

Premiumisation and pet humanisation driving value growth

Pet care in Asia Pacific has continued to see positive growth in both volume and value terms in 2023. It has remained stronger in the latter as the premiumisation and pet humanisation trends continue to drive sales in the bigger markets of China, Japan and South Korea. With the high inflation in the latter market, increasing polarisation is being seen as consumers favour premium brands, with their higher quality, or economy brands, with their lower prices.

Natural claims gaining headway in Japan

In addition to products with health functions, natural claims are gaining momentum in Japan. Local consumers are becoming more particular about the source of the ingredients used in pet food. Pet owners are therefore increasingly seeking out nutritious food with no artificial colourings, flavours or preservatives for their pets.

E-commerce share keeps growing

E-commerce has continued to gain share in 2023, reaching almost 42% of retail value sales in Asia Pacific. South Korea (66%) and China (56%) boast the highest online sales shares in pet care. In addition to traditional e-commerce platforms, emerging interest-based e-commerce platforms such as Douyin are gaining popularity among younger Chinese pet owners with their wider variety of products and rapid product renewal cycles.

China’s cat population growth will outstrip that of dogs in the coming years

Growth in the cat population is expected to continue being stronger in China in the coming years than for the dog population. Cats are usually considered to be cute, quiet, calm, more hygienic than dogs, to have fewer social needs and less space requirement. These features are particularly popular among Millennial and Gen Z pet owners.

Key findings
Cat food now outselling dog food as the cat population continues to see strong growth
Asia Pacific is currently the most dynamic pet care market globally
Pet care relatively unaffected by the pandemic, with growth continuing throughout
Indonesia most dynamic, but China adds most new sales
Cat food most dynamic and adds most new sales over 2018-2023
Dry dog and cat food still much more popular than wet dog and cat food in Asia Pacific
Wet cat food popularity gaining ground in China for its health benefits
Wet dog and cat food performing more dynamically than dry products in South Korea
Retail offline still accounts for 51% of sales…
…but retail e-commerce reaches 42% of pet care value in 2023
Concentration varies across the countries in the region
Cat treats player Inaba continues making share gains
Japan remains the main revenue generator for the top 10 players
Ciao consolidates its number two position in 2022
Continued growth expected throughout the forecast period
Premiumisation and pet humanisation among the trends that will be driving growth
Cat food to overtake dog food sales by the end of the forecast period in South Korea
China: Market Context
China: Competitive and Retail Landscape
Hong Kong, China: Market Context
Hong Kong, China: Competitive and Retail Landscape
India: Market Context
India: Competitive and Retail Landscape
Indonesia: Market Context
Indonesia: Competitive and Retail Landscape
Japan: Market Context
Japan: Competitive and Retail Landscape
Malaysia: Market Context
Malaysia: Competitive and Retail Landscape
Philippines: Market Context
Philippines: Competitive and Retail Landscape
Singapore: Market Context
Singapore: Competitive and Retail Landscape
South Korea: Market Context
South Korea: Competitive and Retail Landscape
Taiwan: Market Context
Taiwan: Competitive and Retail Landscape
Thailand: Market Context
Thailand: Competitive and Retail Landscape
Vietnam: Market Context
Vietnam: Competitive and Retail Landscape

Pet Care

This is the aggregation of pet food and pet products.

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