Pet Care in Western Europe

Delivery

This report comes in PPT.

Key Findings

Turkey continues outpacing the other regional pet care markets

Pet care in Turkey continued to expand at an impressive pace in 2023, albeit at a slower rate than in previous years, with the recent boom in pet ownership due to COVID-19 now largely receding. However, as puppies and kittens adopted at the start of the pandemic reach adulthood, the amount of food they consume is increasing. Turkish pet care also continues to see a developing pet humanisation trend, boosting the transition to prepared pet food.

Natural products seeing rising demand in France

In France, natural and less processed food that is grain free and high in protein continues to perform well in dog and cat food, in both wet and dry formats. French consumers also continue to look out for “made in France” labels on their pet food products, as they are more trusting of the quality of domestic products and prepared to pay a little more to support local businesses.

E-commerce now the second biggest distribution channel

The UK is the biggest pet care market in Western Europe – and also has the largest e-commerce sales share of 32%. The pandemic provided further momentum for growth in e-commerce share across the whole region. Pet shops and superstores still lead regionally, as consumers appreciate their wide range of products and the expert advice available from the in-store staff.

Positive growth expected for pet care over 2023-2028

Dog and cat populations will continue growing in Western Europe, with the premiumisation and pet humanisation trends also continuing to develop. While the current economic climate is impacting some consumers’ disposable incomes, most owners are loathe to cut spending on their pets, and, if forced to do so, they are more likely to switch to cheaper products like private label rather than forgoing anything they regard as “essential” in the pet care world.