Playtime at the Movies: How Big Screen Features Propel Toy Sales

Delivery

This report comes in PPT.

Key Findings

The proliferation of toy and game-based films

Toys usually evoke the feeling of nostalgia and is one reason why both adults like watching films and television shows about toys and games. A huge toy film launches several new toys.

The rise in popularity of video games is helping to fuel the digitalisation of traditional toys

Video games' rapid growth is blending digital and physical play, especially in toys. This development improves engagement, learning and advertising across media platforms. Technology can boost innovation and economic progress, but it also raises worries about screen time and health. New technologies and the synergy between digital games and traditional toys are shaping the future of toys and games.

The Millennial and Gen Z populations are primed to purchase digital services

Platforms and services for video streaming are most likely to be acquired by young adults who are currently employed and have access to discretionary funds. According to the results of a survey, Millennials spend the most money on streaming services.

Consumer spending: A breakthrough strategy for the toys industry

The inclination of the Millennial and Gen Z generations to spend money is changing the landscape of the toy industry as well as the entertainment industry. Buying "kid toys" as an adult is no longer looked down upon. As more and more toys are transformed into live-action movies by streaming providers, demand keeps rising.