Luxury and Fashion Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.
Find content by

Hallyu 2.0 and the Korean Influence on Western European Luxury

9/24/2021
Nina Marston Profile Picture
Nina Marston Bio
Jamie Ko Profile Picture
Jamie Ko Bio
Share:

As more European luxury brands tap South Korean celebrities as brand ambassadors, this podcast explores the growing influence of South Korean culture in fashion and beauty. The podcast also seeks to distinguish between what European and South Korean consumers look for in the luxury brands they choose and value.

Interested in more insights? Subscribe to our content

Shop Our Reports

Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

View Report

Subscription Boxes in Western Europe: The Way to Success

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they…

View Report

Luxury Goods Recovery: Optimism for Luxury Goods in a Post-pandemic World

In this half-year (H1-2021) update briefing, we investigate the latest developments in the global luxury goods industry, with a focus on the macro-economic and…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More