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Hallyu 2.0 and the Korean Influence on Western European Luxury

9/24/2021
Nina Marston Profile Picture
Nina Marston Bio
Jamie Ko Profile Picture
Jamie Ko Bio
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As more European luxury brands tap South Korean celebrities as brand ambassadors, this podcast explores the growing influence of South Korean culture in fashion and beauty. The podcast also seeks to distinguish between what European and South Korean consumers look for in the luxury brands they choose and value.

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