The launch of the Tampax Cup by Procter & Gamble in 2018 signals the first entry of a global disposable fem care manufacturer into the reusable products domain. While fitting with the company’s key strategic initiatives, the launch can also provide an additional boost to sales of reusable cups. However, it will require further work on the part of the company to raise product awareness, and acquire new users given the low frequency of purchases, P&G will also have to counteract any skepticism over the company’s intentions, given Tampax's leadership in disposable tampons.
Health and Beauty
We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Find content by
Tampax Cup: Embracing Disruptors to Disposable Hygiene through Innovation
1/9/2019
Share:
Explore More
Shop Our Reports
The Age of Proteinmaxxing and the Future of Protein Demand
Ever-greater emphasis on protein has been one the of the dominant trends in food in recent years. How much of this is long term and how much is merely a passing…
View ReportThe World Market for Retail Tissue and Hygiene
Retail tissue and hygiene faces fragile demand amid sustained price sensitivity, requiring a precise balance between affordability and benefit led…
View ReportShopper Loyalty: The Evolution of Customer Needs
This report examines how consumers engage with loyalty programmes in a context shaped by disruptive technologies, changing priorities, and shifting…
View Report