Population

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…

With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic…

Between 2021-2040, population growth in Algeria will be driven solely by positive natural change, as births continue to outweigh deaths. Net migration will remain negative, and brain drain will continue to challenge the country. Rising living…

Extremely fast population expansion in Angola in 2021-2040 will be driven by strong rates of natural increase. Angola will remain one of the youngest countries globally as a result of very high fertility and birth rates, alongside relatively low life…

Population growth in Argentina from 2021-2040 will result from positive natural change. Rising living standards and improvements in healthcare drive ageing, with growth in the senior population shaping consumer trends. Urbanisation will continue…

Asia Pacific’s population is set to expand in 2021-2040, driven by positive, yet declining, rates of natural change. The ageing trend is set to accelerate, impacting consumer trends, though the region will remain relatively young in terms of its…

Population growth in Australia will be driven by positive natural change and net migration. The country has an immigration policy focused on economic development, attracting skilled workers to cities. The rise in live births will support spending in…

The Australian population is expected to increase over 2022 and 2040, driven primarily by immigration, increasing life expectancies and to a lesser extent, stable birth rates. Single households will continue growing, presenting opportunities for…

Austria’s population is set to expand quickly in 2021-2040 determined by elevated rates of net migration. Like elsewhere in Europe, ageing will remain a key demographic trend, putting pressure on government resources and impacting consumer spending…

Azerbaijan’s population is set to expand between 2021 and 2040, driven by positive rates of natural change, while net migration remains flat. Ageing will continue as the 65+ population grows, impacting consumer trends and spending habits.…

Driven by natural increase, Bahrain’s population is set to expand rapidly in 2021-2040, as net migration rates become neutral after 2022. Ageing is set to accelerate with the median age remaining elevated in a regional context, therefore consumer…

Bangladesh will experience rapid population expansion in 2021-2040, driven by natural increase. Rapid ageing will be a key theme, though the country will remain younger in terms of median age than the region overall. As well as a substantial and…

Depopulation in Belarus from 2021-2040 will result from negative natural change and flat migration, as deaths outweigh live births. Higher living standards will drive ageing, with a rise in the 65+ population shaping consumer trends and spending. As…

Positive net migration will be the main driver of strong population expansion in Belgium in 2021-2040. Ageing will continue to be a key demographic theme, affecting consumer trends and placing a burden on state resources. Urbanisation will be swift…

The Belgian population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…