Standardised coverage and timely analysis of the future direction...
Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…
Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…
With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic…
Asia Pacific’s population is set to expand in 2021-2040, driven by positive, yet declining, rates of natural change. The ageing trend is set to accelerate, impacting consumer trends, though the region will remain relatively young in terms of its…
Azerbaijan’s population is set to expand between 2021 and 2040, driven by positive rates of natural change, while net migration remains flat. Ageing will continue as the 65+ population grows, impacting consumer trends and spending habits.…
Bangladesh will experience rapid population expansion in 2021-2040, driven by natural increase. Rapid ageing will be a key theme, though the country will remain younger in terms of median age than the region overall. As well as a substantial and…
Strong population growth in Cambodia up to 2040 will be driven solely by natural increase. Falling birth rates and increasing longevity mean that the ageing trend will quicken, however Cambodia will remain one of the youngest regional countries.…
After peaking in 2024, China’s population will decline up to 2040 as deaths overtake births. Rapid ageing, exacerbated by the legacy of the one child policy, will impact consumer trends and put further pressure on state resources. Urbanisation will…
Ageing, urbanisation and generational shifts shape China's demographic landscape. The number of seniors is projected to witness a substantial increase by 2040 while life expectancy grows and birth rates remain at all-time lows. Being the largest…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Global consumer expenditure will rebound in 2021 following the downturn in 2020 as a result of the Coronavirus (COVID-19) pandemic. Spending on hotels and catering is forecast to have the fastest real growth. This report will provide key insights…
Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…
Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…
This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending…
The briefing takes a global perspective of the key trends occurring in cities over 2016 to 2021. It goes on to provide forecast level data and insights for cities over 2021-2040, covering areas such as the economic, population and consumer spending…
Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
The briefing examines how education industry performs globally and in the largest countries in terms of education output. The report also provides data for production, market size, imports, exports, industry’s costs, industry’s profitability and…
Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends…
Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…
From 2021-2040, population growth in India will be driven by positive natural change, despite the falling birth rate. While ageing will accelerate and impact consumer trends, the country will continue to have a relatively young median age. While…
Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…
Population growth will be driven by positive natural change, as net migration continues to decline. Rising life expectancy will drive ongoing ageing, with 65+ citizens impacting consumer trends. As women increasingly focus on economic opportunities…
Population expansion, a high birth rate, a large youth cohort and urbanisation continue to shape Indonesia’s demographic landscape. The cultural inclination to save and budget influences consumer spending patterns, while the expanding middle class…
Depopulation in Japan from 2021-2040 results from negative natural change, with positive net migration unable to reverse this trend. A quality healthcare system and living standards drive ongoing ageing, with a significant 65+ population shaping…
By 2040, Japan's market will tilt toward elderly, childless households due to falling fertility rates and an aging populace, with Gen X reigning supreme. Despite a relatively low inflation rate, a quarter of Japanese consumers are driven by bargain…
Kazakhstan’s population will experience rapid growth in 2021-2040 driven solely by elevated rates of natural increase. Despite the brisk expansion of older age cohorts, the country will get younger in terms of median age over the timeframe as…
Rapid population expansion in Laos in 2021-2040 will be driven solely by positive rates of natural increase. Ageing will accelerate in the future, even though Laos will remain relatively young in a regional context due to its comparatively high birth…
Swift population expansion in Malaysia in 2021-2040 will be mainly driven by natural increase, though positive net migration after 2022 will also contribute. Ageing will be a key theme, affecting consumer trends and putting further pressure on the…
Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…
Rapid population expansion in 2021-2040 will be driven by natural increase. The ageing trend will accelerate; however, Myanmar will remain relatively young in a regional context and if prepared it could take advantage of a demographic dividend over…
After decades of low inflation, economies, companies and consumers worldwide struggle to cope with the surging cost-of-living crisis. While the costs are proliferating, the expansion in remuneration is slow. This squeeze on living standards leads to…
Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years, accelerating the shift towards more budget-conscious and eco-aware shopping. As changing consumer…
It is important to understand how urbanisation is being driven in emerging markets, and how new suburban developments are occurring in developed markets, what changes in household types and sizes will occur, and how the modern home will evolve,…
The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes…
Population expansion will be rapid in Pakistan in 2021-2040 with natural increase driving this trend. Although birth rates will decline over this timeframe, they will remain elevated, ensuring Pakistan continues to be a young country in a regional…
The economy in the Philippines grew rapidly in 2022 and urbanization as well as consumer income are forecast to grow. The average number of children per household is expected to decline, while smaller homes remain popular but larger properties show…
After a few years of decline, Singapore’s population will expand in 2023-2040 due to positive net migration, while natural increase will contribute up to 2033. Ageing will be a key demographic shift up to 2040 as the 80+ cohorts expand rapidly,…
Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…
After peaking in 2020, South Korea’s population will decline up to 2040 driven by natural decrease. Ageing will continue to be an important demographic theme, supported by low fertility and birth rates and climbing longevity, impacting consumer…
South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…
Population growth in Sri Lanka from 2021-2040 will be the result of rising life expectancy and positive natural change. Ageing will continue, with the population above 65 rising, while under 14s decline. Despite population growth, negative net…
Depopulation in Taiwan up to 2040 will be driven by natural decrease as already low birth rates fall further and death rates rise. Rapid increases in older groups illustrates the ageing trend which will impact consumer lifestyles and spending habits,…