Population

Standardised coverage and timely analysis of the future direction...

Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.

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Future Demographics

Estonia in 2040: The Future Demographic

Nov 2023

Depopulation in Estonia in 2021-2040 will be driven by natural decrease. Ageing will be a key trend, impacting consumer trends and putting further pressure on state resources. Urbanisation will slow slightly while Tallinn remains the dominant city.…

USD 990
Strategy Briefing

Consumer Market Flashpoints: Rising Inequality

Oct 2023

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

USD 1,325
Future Demographics

Ukraine in 2040: The Future Demographic

Sep 2023

Ukraine’s population will plummet in 2021-2040 as a result of millions leaving the country in 2022-2024, following the commencement of the war, triggering a demographic crisis in the country. At the same time, natural increase will remain negative…

USD 990
Future Demographics

Georgia in 2040: The Future Demographic

Sep 2023

Natural decrease and negative net migration will drive depopulation in Georgia in most years up to 2040. Rapid ageing will be illustrated by extreme growth in 70+ cohorts, impacting consumer trends and placing further pressure on state resources.…

USD 990
Strategy Briefing

Global Population Trends

Aug 2023

Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling…

USD 1,325
Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

USD 1,325
Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

USD 1,325
Strategy Briefing

Poland: Consumer Profile

May 2023

Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify,…

USD 1,325
Future Demographics

Latvia in 2040: The Future Demographic

May 2023

Natural decrease will be the main driver of depopulation in Latvia in 2021-2040. Low birth rates and climbing longevity will result in an acceleration of ageing, impacting consumers trends and placing an increasing burden on state resources. Latvia’s…

USD 990
Future Demographics

Hungary in 2040: The Future Demographic

Apr 2023

Continuing depopulation in Hungary in 2021-2040 will be driven by natural decrease. Ageing will accelerate, affecting consumer trends and putting pressure on state finances. Urbanisation will quicken and Budapest will continue to be the most populous…

USD 990
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