Standardised coverage and timely analysis of the future direction...
Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.
Population growth between 2021-2040 results from positive natural change as net migration remains negative. Rising living standards and healthcare improvements will increase life expectancy, while significant growth in the 65+ population will…
This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending…
Population growth in Ghana between 2021 and 2040 will be driven by positive natural change, as net migration remains negative. Ongoing urbanisation will place pressure on infrastructure, while improvements in living standards will increase life…
Between 2021-2040, population growth in Algeria will be driven solely by positive natural change, as births continue to outweigh deaths. Net migration will remain negative, and brain drain will continue to challenge the country. Rising living…
Population growth between 2021-2040 will be driven by positive natural change, as the region remains the second most populous in the world. Ongoing urbanisation will lead to growth in major cities while placing pressure on infrastructure, creating…
This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Population expansion in Tunisia up to 2040 will be driven by natural increase in 2021-2040, as net migration remains negative. Ageing will be a key theme, impacting consumer trends and putting more pressure on state resources. Tunisia’s appeal as a…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Positive, yet declining, rates of natural change will drive population expansion in Tanzania in 2021-2040. Ageing will accelerate but the country will remain overwhelming young in a global context due to high fertility and birth rates. Urbanisation…
Robust population expansion in Ethiopia will be determined by natural increase in 2021-2040. While ageing will speed up, more than two-thirds of the population will be aged under 40 in 2040. Longevity will climb but many health challenges will…
From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…
Natural increase will be the key driver of population expansion in Côte d’Ivoire in 2021-2040. The country will continue to be one of the youngest globally in 2040, influenced by high birth rates and low life expectancy. Urbanisation will remain…
Nigeria’s population is projected to expand by 47% between 2022 and 2040, driven by natural increase, with a median age of 21 years dominated by Gen Alpha. The ongoing urbanization is largely unplanned, resulting in the proliferation of slums and…
Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling…
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.
Nigeria will remain the largest regional country and one of the biggest globally, as its population continues to be boosted by high levels of natural increase in 2021-2040. The country will also remain one of the youngest globally due to high birth…
The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes…
It is important to understand how urbanisation is being driven in emerging markets, and how new suburban developments are occurring in developed markets, what changes in household types and sizes will occur, and how the modern home will evolve,…
Uganda’s population will increase rapidly in 2021-2040 due to strong rates of natural increase. It will continue to be one of the youngest countries in the world due to high birth rates and low life expectancy. A huge surge in population should make…
Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years, accelerating the shift towards more budget-conscious and eco-aware shopping. As changing consumer…
Strong rates of natural increase will drive rapid population expansion in Cameroon in 2021-2040, despite negative net migration over the timeframe. Despite following an ageing trend, Cameroon will remain an extremely young country due to its high…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Extremely fast population expansion in Angola in 2021-2040 will be driven by strong rates of natural increase. Angola will remain one of the youngest countries globally as a result of very high fertility and birth rates, alongside relatively low life…
Population expansion in Egypt in 2021-2040 will be driven by natural increase. Despite rapid ageing, Egypt will remain relatively young in a global context. Urbanisation will continue to be swift, although urban population will still be below 50% by…
After decades of low inflation, economies, companies and consumers worldwide struggle to cope with the surging cost-of-living crisis. While the costs are proliferating, the expansion in remuneration is slow. This squeeze on living standards leads to…
Population expansion in South Africa will be propelled predominantly by natural increase up to 2040. Declining birth rates and rising longevity will encourage ageing; however, life expectancy will stay relatively low, and the country will remain…
Population expansion Kenya in 2021-2040 will be driven exclusively by positive rates of natural change. While ageing will quicken over this timeframe, Kenya will remain an overwhelmingly young country and its expanding workforce has the potential to…
The briefing examines how education industry performs globally and in the largest countries in terms of education output. The report also provides data for production, market size, imports, exports, industry’s costs, industry’s profitability and…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
The briefing takes a global perspective of the key trends occurring in cities over 2016 to 2021. It goes on to provide forecast level data and insights for cities over 2021-2040, covering areas such as the economic, population and consumer spending…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
Engaging millennials and Generation Z consumers matters now more than ever, as the disruptions experienced by these unique generations since the outbreak of Coronavirus (COVID-19) have accelerated both challenges and opportunities for businesses. To…
Global consumer expenditure will rebound in 2021 following the downturn in 2020 as a result of the Coronavirus (COVID-19) pandemic. Spending on hotels and catering is forecast to have the fastest real growth. This report will provide key insights…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
The Coronavirus (COVID-19) pandemic has slowed down economic growth and has triggered significant interruption to urban economic growth, raising unemployment, reducing consumer spending and cutting local government finances. Cities are the engines of…