Standardised coverage and timely analysis of the future direction...
Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.
Negative natural change will drive depopulation across 2021-2040, with positive net migration unable to reverse this trend. Ageing will accelerate, impacting consumer spending habits as Thailand remains one of the oldest countries in the region.…
Positive, yet declining, rates of natural change will drive population expansion in Tanzania in 2021-2040. Ageing will accelerate but the country will remain overwhelming young in a global context due to high fertility and birth rates. Urbanisation…
Depopulation in Taiwan up to 2040 will be driven by natural decrease as already low birth rates fall further and death rates rise. Rapid increases in older groups illustrates the ageing trend which will impact consumer lifestyles and spending habits,…
In 2021-2040, net migration will be the main driver of population expansion in Switzerland. Ageing will accelerate up to 2040, as life expectancy rises and birth rates remain low, impacting consumer inclinations and placing further pressure on state…
In 2022, Sweden experienced population growth, driven by increased immigration, notably from Ukrainian citizens seeking refuge due to the Russian-Ukrainian conflict. Millennials became the largest generational cohort, shaping consumer behaviour with…
Strong rates of net migration and natural increase will drive rapid population expansion in Sweden in 2021-2040. Ageing will accelerate over this timeframe as longevity climbs, but Sweden will remain younger than average in a regional context due to…
The report analyses the economic state of Sub-Saharan Africa. It seeks to assess the opportunities in the region against the backdrop of its young, large and fast-growing population, as well as the bottlenecks Sub-Saharan Africa faces, including…
Population growth in Sri Lanka from 2021-2040 will be the result of rising life expectancy and positive natural change. Ageing will continue, with the population above 65 rising, while under 14s decline. Despite population growth, negative net…
By 2040, Spain’s consumer landscape is set to be dominated by childless households, as the fertility rate declines owing to the population continuing to age. Consumers continue to seek bargains, with almost half switching to private label in 2022.…
The population increase in Spain from 2021 to 2040 will be driven by positive net migration, as natural change remains negative. Ageing will be a key trend, driven by high living standards and sufficient healthcare, leading to over a quarter of the…
South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…
After peaking in 2020, South Korea’s population will decline up to 2040 driven by natural decrease. Ageing will continue to be an important demographic theme, supported by low fertility and birth rates and climbing longevity, impacting consumer…
From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…
Population expansion in South Africa will be propelled predominantly by natural increase up to 2040. Declining birth rates and rising longevity will encourage ageing; however, life expectancy will stay relatively low, and the country will remain…
Depopulation in Slovenia from 2021-2040 will be the consequence of the climbing death rate, partnered with a decline in births. Ageing will be a central theme shaping demographics, with rising living standards resulting in over a quarter of the…
After peaking in 2024, Slovakia’s population is set to decline up to 2040, driven by natural decrease. Ageing will remain a key demographic theme as longevity climbs and birth rates drop overall, impacting consumer trends and putting more pressure on…
Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…
After a few years of decline, Singapore’s population will expand in 2023-2040 due to positive net migration, while natural increase will contribute up to 2033. Ageing will be a key demographic shift up to 2040 as the 80+ cohorts expand rapidly,…
Depopulation in Serbia from 2021-2040 will be the result of the rising death rate and reduced births. Improved living standards and declining births will see ageing continue, with over a quarter of the population being 65+ by 2040. The rural…
Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…