Skin care in Asia Pacific, after declining in 2020, when Coronavirus (COVID-19) first hit the region, was back to recording positive growth in real value terms in 2021. While China continued recording positive growth in both years, Japan and South Korean had seen sharp sales declines in 2020. The latter saw a strong rebound in 2021, but the Japanese recovery was much weaker, with sales still far below their 2019 levels. Asia Pacific skin care will see positive annual growth rates over 2021-2026.
This report comes in PPT.
Although skin care growth slowed in 2020 and 2021 in China, it still remained strong in real value terms, with the consumer focus on healthy living continuing to increase, driving dynamic momentum for related products, such as dermocosmetics, functional skin care and clean beauty. Anti-ageing products continued to record dynamic performances, as consumer demand increased and evolved into more and more segmented needs.
Kao and Kosé have announced a comprehensive collaboration on sustainability activities in the cosmetics business. This includes the introduction of environmentally-friendly materials for packaging and the procurement of raw materials with low environmental burden, as well as educational activities in the beauty field, such as skin care or protection from ultraviolet rays.
E-commerce is now the biggest single retail distribution channel for skin care in Asia Pacific, with its performance having been boosted by lockdowns and the closure of non-essential physical retail outlets during the pandemic. Livestreaming and the use of online KOLs also continue to gain in importance in the region, and in China in particular.
The resurgence of COVID-19 in the first half of 2022 has been affecting the beauty and personal care market in China, given the restrictions reintroduced to stop the spread of the Omicron variant. This could affect the Chinese skin care performance in 2022 and, as a result, at an overall regional level. However, positive growth is currently forecast for every year in 2021-2026 for Asia Pacific skin care.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
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