Small Appliances in Asia Pacific

Key findings

Sales of small appliances in Asia Pacific continue to grow positively

Asia Pacific will continue to see positive growth of small appliances. Growing disposable incomes, urban lifestyles, and the health trend are the top factors driving sales in volume terms. India and Southeast Asia countries will be the top key markets driving the growth of small appliances.

Health and convenience are the top decision factors

Due to ageing populations in Asia Pacific, certain products such as light fryers , bread makers, food processors and other healthy function products benefit from the trend. Convenience is the next consideration for consumers when purchasing products that are able to make life easier such as robotic vacuum cleaners.

Online channel continues to capture sales but offline channel remains important

While the online channel is on the rise due to the popularity of internet retailing and connected lifestyles, electronics and appliance specialist retailers remains the channel with the highest volumes. Specialist retailers are trying to reduce the cost of running physical stores by exploiting modern technology.

Competition in small appliances is concentrated and diversification is key to helping companies grow

The top players in Asia Pacific are mainly companies from China, however only Midea and Haier have been able to expand overseas successfully. Other regional and international players continue to compete with these companies across all markets. Diversification in terms of products and places will likely be able to help companies maintain their businesses in the future.

Small appliances will grow in Asia Pacific

Due to hectic and healthy lifestyles, consumers view small appliances as necessary products and are prepared to spend on them, therefore it is likely that the replacement cycle will shorten, helping to boost volume sales of small appliances in the region.