Snackification: The Future of Occasions in a Post-Pandemic Normal

Delivery

This report comes in PPT.

Key Findings

Snackification continued to adapt, two years after the onset of the pandemic

Historically, urbanisation has driven snackification. Convenience and portability were key due to time pressures and a growing on-demand culture. Two years following the onset of the Coronavirus pandemic, digitalisation and technology became key elements, while premiumisation is negatively affected by the economic costs of the pandemic. Lastly, health priorities remain important offering innovation opportunities.

Two pillars of innovation for snacks in a post-pandemic era

In order to adapt to consumers’ new normal, two pillars of innovation will enable snacks players to keep the product offering more relevant than ever. Snacks manufacturers need to launch new formats for their best-selling brands and innovate in permissible indulgence. Health attributes must be accompanied by clear messages and with no compromise on taste.

Enhance impulse snacking moments and create pre-planned snacking occasions

The demand for impulse will not be eradicated. Rather, there is a need for new fulfilment methods, hence digital advancements and the emergence of new business models must be leveraged. New snacking occasions must be actively created that are remotely accessible to consumers throughout the day by aligning with occasions such as celebrations at home.

Align innovation with three key snacking motivations

Opportunities lie in fulfilling consumers’ snacking motivations of meal replacement, self-reward and distracted snacking. Businesses must create innovations aligned with freshly evolved consumer needs that serve these snacking occasions to better position themselves to gain greater share of stomach and wallet in the post-pandemic era.