Snacks in Latin America

December 2023

After the sales decline seen in 2020, due to the restrictions implemented when COVID-19 hit the region, Latin America has since been recording positive volume and value growth. While new regulations are being introduced across the region that require clear labelling of high fat, sugar or salt contents, consumers are generally still buying their favourite snacks. Nevertheless, industry players are reformulating or searching out new ingredients in the face of these regulations.

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Key Findings

Mondelez acquires Grupo Bimbo’s confectionery business

In April 2022, Mondelez announced the acquisition of Ricolino, the confectionery division of Grupo Bimbo, with a workforce of almost 6,000 people and four manufacturing facilities in Mexico, from where it exports to 17 countries. As well as the Ricolino brand, the deal included other popular lines such as Dulces Vero, La Corona or Coronado.

Government tightens restrictions on imports in Argentina

Restrictions have been strengthened on the import of final products as well as ingredients and flavours into Argentina due to the lack of reserves in the Central Bank and the government's response to the drop in grain and oilseed exports caused by dry weather conditions and poor harvest. As well as affecting local production, the restrictions have also meant imported brands have faced challenges in maintaining their supply in the market.

Greater use of local tastes and ingredients expected in Brazil

The so-called “Brazil core” trend, which highlights the appreciation of domestic flavours and products, is expected to continue emerging as a pivotal factor driving growth in the snacks industry over the forecast period. This will likely see players increasingly incorporating local ingredients and tastes into their products to establish a stronger connection with consumers.

Players reformulating products in Argentina due to black octagons

Although there are signs that consumers are not shunning products carrying black octagons due to high sugar, fat or salt levels, introduced in March 2022, as they prioritise taste and indulgence over health and nutrition when purchasing snacks, companies are still improving their product formulations, ingredients and packaging sizes to avoid the black octagon labels.

 

Scope
Key findings
Strong growth for Latin American snacks sales in 2023
Snacks back on a clear growth path since the pandemic-induced decline in 2020
Confectionery the biggest category in Latin American snacks
Colombia sees strong growth in savoury snacks sales
Ice cream losing sales in Brazil over 2018-2023
Savoury snacks the main generator of new sales in 2018-2023
Country markets see strong rebounds after the declines recorded in 2020
Small local grocers the main distribution channel in Latin America
Retail e-commerce continues gaining share in 2023
Concentrated competitive landscapes across many countries in Latin America
Mondelez sells brands in Argentina but acquires Grupo Bimbo’s confectionery business
PepsiCo and Mondelez present across the region
Cacau Show benefits from the strong performance of boxed assortments in Brazil
Continued positive, if slowing, growth expected over the forecast period
Health warning labels likely to lead to reformulations and different ingredients
Argentina: Market Context
Argentina: Competitive and Retail Landscape
Bolivia: Market Context
Bolivia: Competitive and Retail Landscape
Brazil: Market Context
Brazil: Competitive and Retail Landscape
Chile: Market Context
Chile: Competitive and Retail Landscape
Colombia: Market Context
Colombia: Competitive and Retail Landscape
Costa Rica: Market Context
Costa Rica: Competitive and Retail Landscape
Dominican Republic: Market Context
Dominican Republic: Competitive and Retail Landscape
Ecuador: Market Context
Ecuador: Competitive and Retail Landscape
Guatemala: Market Context
Guatemala: Competitive and Retail Landscape
Mexico: Market Context
Mexico: Competitive and Retail Landscape
Peru: Market Context
Peru: Competitive and Retail Landscape
Uruguay: Market Context
Uruguay: Competitive and Retail Landscape
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