This half-year review of Euromonitor International’s Staple Foods data provides analysis of the biannual update to Euromonitor International’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into the most important developments since November 2022’s annual update. While inflationary pressure remains the main factor impacting industry dynamics, challenging times for some specific categories (such as meat and seafood substitutes) are also in evidence.
This report comes in PPT.
Staple foods have come under intense pressure from inflation, which has resulted from to the energy crisis, labour shortages and tight supplies of raw materials amid the war in Ukraine, animal diseases and adverse weather conditions. Although global general inflation is moderating in 2023, it is still expected to remain significantly higher than pre-pandemic.
In Western Europe, there has been a strong downwards revision in sales volumes across the largest markets, as inflation rates have only fallen slightly compared to 2022. This has forced price-sensitive consumers to reduce the frequency of staple foods consumption. Baked goods, pasta and noodles are among the categories that have seen volume sales decline, as wheat shortages have increased input costs.
The short-term outlook for processed meat remains pessimistic, as many consumers’ limited disposable incomes force them to switch to cheaper protein sources. Animal diseases, as well as increased demand from the foodservice sector, have led to shortages in the retail channel.
Following a weak performance by meat and seafood substitutes in some developed markets, a number of players are entirely exiting the industry, such as JBS’s Planterra Foods in the US and Nestlé’s Garden Gourmet in the UK. Whilst there are still great opportunities for plant-based meat in the future, due to its health and sustainability characteristics, growth is expected to be slower than initially anticipated.
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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