Staple Foods: Half-Year Update H1 2023

July 2023

This half-year review of Euromonitor International’s Staple Foods data provides analysis of the biannual update to Euromonitor International’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into the most important developments since November 2022’s annual update. While inflationary pressure remains the main factor impacting industry dynamics, challenging times for some specific categories (such as meat and seafood substitutes) are also in evidence.

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Key findings

Inflationary pressure remains strong, although it is easing

Staple foods have come under intense pressure from inflation, which has resulted from to the energy crisis, labour shortages and tight supplies of raw materials amid the war in Ukraine, animal diseases and adverse weather conditions. Although global general inflation is moderating in 2023, it is still expected to remain significantly higher than pre-pandemic.

Western Europe faces significant staple foods volume sales contraction

In Western Europe, there has been a strong downwards revision in sales volumes across the largest markets, as inflation rates have only fallen slightly compared to 2022. This has forced price-sensitive consumers to reduce the frequency of staple foods consumption. Baked goods, pasta and noodles are among the categories that have seen volume sales decline, as wheat shortages have increased input costs.

Processed meat records poor performance

The short-term outlook for processed meat remains pessimistic, as many consumers’ limited disposable incomes force them to switch to cheaper protein sources. Animal diseases, as well as increased demand from the foodservice sector, have led to shortages in the retail channel.

Sales of meat and seafood substitutes slow down in developed markets

Following a weak performance by meat and seafood substitutes in some developed markets, a number of players are entirely exiting the industry, such as JBS’s Planterra Foods in the US and Nestlé’s Garden Gourmet in the UK. Whilst there are still great opportunities for plant-based meat in the future, due to its health and sustainability characteristics, growth is expected to be slower than initially anticipated.

About this briefing
Scope
Key findings
Record high global inflation has increased value growth over forecast period
Volume sales revised downwards in Western Europe amid inflationary pressure
The many layers of global inflation
Industry impact: Commodity price falls signal potential relief
Rice production recovers after its largest decline in two decades
Breakfast cereals are set to struggle in their largest market
Price inflation for key brands in RTE cereals, dried pasta and instant noodles
Baked goods giant Grupo Bimbo expands further; leans on premiumisation
Performance of processed meat and meat alternatives is set to weaken
Performance does not meet expectation within meat and seafood alternatives
Kellogg’s has decided to keep its plant-based meat portfolio
Most industry professionals expect supply chain issues to remain
Key takeaways from half-year update
Global baseline outlook: Improved growth in an increasingly multi-speed global economy
Global inflation moderates only gradually as price pressures show signs of persistence
Real GDP annual growth forecasts and revisions from last quarter
About Euromonitor International’s Forecast Model (1)
About Euromonitor International’s Forecast Model (2)
About Euromonitor International’s Macro Model
Data and reporting timeline: Staple Foods

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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