Market research on the eyewear industry. Our reports feature a we...
Market research on the eyewear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
After a very positive 2022 during which saw sunglasses recorded double-digit growth in value and volume terms, 2023 is set to be a more complex year for the category. The dynamic growth seen in 2022 was linked to the category’s ongoing recovery after…
Demand for sunglasses is on the rise in 2023 as COVID-19 restrictions are now relaxed and people venture outdoors more frequently, whether for socializing or exercising. The return of international travel patterns has been a key driver as most…
Demand for sunglasses is rising, in line with greater mobility outside of the home and the resumption of travel following the reopening of Hong Kong’s border in early 2023. Although domestic sales of sunglasses are expected to decline due to a…
As COVID-19 restrictions have lifted in South Korea and consumers are returning to their daily routines, demand for sunglasses has recovered in 2023, with the category also recording a third consecutive year of double-digit current value growth.…
Within overall eyewear, sunglasses was the hardest hit during the lockdowns in Australia, recording notable declines in both retail volume and value terms in 2020. However, apart from a marginal drop in 2022 following a strong rebound the previous…
In 2022, Gentle Monster and Maison Margiela collaborated to create a fashionable and unique collection of sunglasses, which was launched in the Dubai Mall. This reflects a growing trend of fashion and eyewear players creating partnerships, whereby…
The pandemic impacted each industry differently, including eyewear, where the performance of different categories varied greatly. Demand for contact lenses and spectacles has grown significantly since 2021, while sales growth of sunglasses has been…
Many consumers in South Africa continue to experience financial difficulties due to the high cost of living, leaving them with lower disposable incomes to spend on perceived non-essential items such as sunglasses. Therefore, they are more likely to…
When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their…
Sunglasses in India is experiencing double digit growth in 2023, attributed to the complete, post-pandemic recovery of travel and mobility within the country. Indeed, in 2023, consumers are engaging in more travel activities, resulting in a notable…