The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse, recovery and recycling solutions across energy, food, water and all waste materials as a way of providing our homes with more sustainable solutions. This is about scarcity and the realisation that current systems are no longer fit for purpose.
This report comes in PPT.
The importance of making profound improvements to the resource-efficiency of homes cannot be overstated. The energy consumption of our homes account for a significant share of total GHG emissions. The home as the focal point of people’s lives is playing a significant role in meeting net zero emission targets. If we fail to adjust to a reality of increasing resource scarcity, the consequences of our inaction will be felt by everyone.
We are in the midst of an economic crisis, which is being felt by companies and consumers alike. In the face of rising raw material costs, using resources more efficiently, and therefore being more sustainable, has developed into a necessity for companies, which are looking to maintain their profit margins, and for consumers, who are grappling with a cost of living crisis.
We care for our homes and the environment more than we used to. This is a chance for brands to bond with consumers within a highly emotive subject. Consumers need to be guided in making the best decisions for themselves and for the planet. The most transparent and tangible solutions to solving pain points in the home in an increasingly resource-scarce environment will benefit brands that lead on disruption at the expense of the disrupted.
The sustainable home of the future will not be created overnight, but the window of opportunity for change to have its intended effect is closing. The biggest opportunity lies in solving the end-of-life conundrum, which remains the Achilles’ heel of sustainable progress. Recent advances in circularity are giving a taste of how the sustainable home will shape up in the future.
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