Tea

Pakistan continues to be a nation of tea drinkers and in 2023, tea registered modest volume growth, party supported by continuing population growth. However, volume sales fall through foodservice channels, as consumers cut back on drinking in local…

As with coffee, cold brew tea continued to gain popularity in Taiwan in 2023. Together with the fact that the country’s humid climate makes many people more inclined to favour cold and refreshing beverages, particularly during the summer months, this…

Tea experienced another year of positive, albeit modest growth, in retail volume terms in 2023, with demand exceeding pre-pandemic levels. Growth was boosted by the tendency of players to offer tea bags in more economical packaging, as well cut-price…

On-trade volume sales for tea recorded double-digit growth in Malaysia for the second consecutive year in 2023, with a full recovery to pre-pandemic levels predicted for 2024. At the beginning of 2023 local consumers more fully returned to offices…

In 2023, tea in Uzbekistan continued to experience modest growth, driven primarily by the enduring cultural affinity for tea as a traditional beverage. After a noticeable rise in tea prices in 2022, mainly influenced by increased costs in China, the…