Tea

Tea is much less popular than coffee in Algeria, though it is registering higher growth in what is an immature product area. In particular, green tea is popular. Consumers perceive green tea as offering numerous health benefits, with studies…

Tea is expected to register both healthy current value and volume growth, partly supported by a continuing growing population. Black tea maintains its dominant position in Cameroon in terms of volume sales and remains the most affordable type of tea…

Over the review period, there have been significant fluctuations in the supply of tea in Egypt. Imports have come under pressure due to currency devaluations and a deficit in foreign currency, making it hard for importers to bring raw materials into…

Tea bags continued to gain ground at the expense of loose tea at the retail and foodservice levels in Kenya in 2023. Visible across all categories and brand ranges, this trend was mainly reflective of increasing appreciation for the greater…

Tea has continued to record positive growth rates in volume terms in recent years, but has also seen declining sales in real value terms in Middle East and Africa. With consumers struggling in a difficult economic climate, many have been trading down…