Tea

Market research on the hot drinks industry. Our reports feature a...

Market research on the hot drinks industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Strategy Briefing

Tea in Asia Pacific

Jun 2022

After sales were badly hit by Coronavirus (COVID-19) in 2020, albeit more significantly in foodservice than retail, they recovered in 2021, with further positive growth expected over the forecast period. Green tea, which is important in Japan, but…

USD 1,325
Strategy Briefing

Tea in Western Europe

Feb 2023

After a demand spike in 2020, when COVID-19 hit Western Europe, followed by further growth in 2021, with some restrictions still in place, the return to near normality in 2022 has seen tea sales decline slightly. However, they remain well above…

USD 1,325
Strategy Briefing

Tea in Middle East and Africa

Mar 2023

Tea has continued to record positive growth rates in volume terms in recent years, but has also seen declining sales in real value terms in Middle East and Africa. With consumers struggling in a difficult economic climate, many have been trading down…

USD 1,325
Country Report

Tea in South Africa

Nov 2023

Retail demand for local rooibos tea (other tea) continues to grow amid a demographic that is adopting healthier lifestyle habits. Brands are thus producing rooibos offerings that are tailored to different consumers. In the younger demographic,…

USD 1,195
Country Report

Tea in the United Kingdom

Nov 2023

The overarching health and wellness trend triggered by the pandemic has placed herbal/traditional medicinal teas, other fruit/herbal teas, and various other teas in a growing and strong position. While consumers are not as concerned about improving…

USD 1,195
Country Report

Tea in France

Nov 2023

Retail value sales of tea continued to post appreciable value growth in 2023, but this was mostly due to the rising of cost of tea itself and its packaging, as well as the global impact of rampant inflation. Total volume sales contracted…

USD 1,195
Country Report

Tea in Dominican Republic

Nov 2023

Tea remains by far the smallest category within hot drinks, with it having limited appeal among the vast majority of Dominicans. Coffee is traditionally the most preferred hot drink among locals, while tea and tea infusions are generally seen as…

USD 1,195
Country Report

Tea in Australia

Nov 2023

While tea has been gaining popularity in Australia due to the health and wellness trend, the black tea category, which is dominant in retail volume terms, has not reaped the rewards, experiencing declining demand in 2021 and 2022 in both loose and…

USD 1,195
Country Report

Tea in Japan

Nov 2023

Retail volume sales of tea are set to record a third consecutive year of decline in 2023, with sales expected to fall across most categories. This is due partly to the convenience trend, as consumers are choosing RTD tea as it is a more convenient…

USD 1,195
Country Report

Tea in the United Arab Emirates

Nov 2023

In line with the increasing local trend for private label across food and beverages, tea in the United Arab Emirates is also benefiting from the gradual emergence of private label. In the face of moderate inflation and overall fragmentation within…

USD 1,195
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