Tea

After sales were badly hit by Coronavirus (COVID-19) in 2020, albeit more significantly in foodservice than retail, they recovered in 2021, with further positive growth expected over the forecast period. Green tea, which is important in Japan, but…

After a demand spike in 2020, when COVID-19 hit Western Europe, followed by further growth in 2021, with some restrictions still in place, the return to near normality in 2022 has seen tea sales decline slightly. However, they remain well above…

Tea has continued to record positive growth rates in volume terms in recent years, but has also seen declining sales in real value terms in Middle East and Africa. With consumers struggling in a difficult economic climate, many have been trading down…

Retail demand for local rooibos tea (other tea) continues to grow amid a demographic that is adopting healthier lifestyle habits. Brands are thus producing rooibos offerings that are tailored to different consumers. In the younger demographic,…

The overarching health and wellness trend triggered by the pandemic has placed herbal/traditional medicinal teas, other fruit/herbal teas, and various other teas in a growing and strong position. While consumers are not as concerned about improving…

Retail value sales of tea continued to post appreciable value growth in 2023, but this was mostly due to the rising of cost of tea itself and its packaging, as well as the global impact of rampant inflation. Total volume sales contracted…

Tea remains by far the smallest category within hot drinks, with it having limited appeal among the vast majority of Dominicans. Coffee is traditionally the most preferred hot drink among locals, while tea and tea infusions are generally seen as…

While tea has been gaining popularity in Australia due to the health and wellness trend, the black tea category, which is dominant in retail volume terms, has not reaped the rewards, experiencing declining demand in 2021 and 2022 in both loose and…

Retail volume sales of tea are set to record a third consecutive year of decline in 2023, with sales expected to fall across most categories. This is due partly to the convenience trend, as consumers are choosing RTD tea as it is a more convenient…

In line with the increasing local trend for private label across food and beverages, tea in the United Arab Emirates is also benefiting from the gradual emergence of private label. In the face of moderate inflation and overall fragmentation within…

Retail volume sales of tea are set to see a negligible decline in 2023, due to the continued normalisation of sales following the sizeable increase which was seen as a result of the pandemic. Black tea, other fruit/herbal tea, green tea, instant tea,…

Tea is much less popular than coffee in Algeria, though it is registering higher growth in what is an immature product area. In particular, green tea is popular. Consumers perceive green tea as offering numerous health benefits, with studies…

Tea sales are seeing positive growth in total retail volume terms in Argentina in 2023 - the result of the increasingly positive perception of tea as a healthy option. Argentinian consumers have always been very health conscious, but the outbreak of…

Tea is an important part of daily life in Azerbaijan, where it is offered as a gesture of hospitality and forms a key part of its culture. Retail volume sales remain steady in 2023, despite the high levels of inflation still impacting the country,…

Tea sales through retail in 2023 are witnessing a resurgence of the negative trend they faced even before the onset of the pandemic. The persistent decline in tea sales, which predates the pandemic, has re-emerged post-pandemic. One of the leading…

Following a pandemic-induced surge, the demand for a more diverse range of teas and offerings is persisting within on-trade channels. In contrast to coffee, tea faced lesser impacts from inflation and the escalating costs of raw materials in 2023.…

Denmark is considered to be a country of coffee lovers. Tea, in many respects, is considered simply a seasonal hot drink. In 2023, overall, tea volumes were moderately down, with decline driven by falling sales of black tea. This category is mature…

Over the review period, there have been significant fluctuations in the supply of tea in Egypt. Imports have come under pressure due to currency devaluations and a deficit in foreign currency, making it hard for importers to bring raw materials into…

The resumption of cross-border trade with Sweden has continued to have a negative impact on sales of tea in Norway during 2023 with the category posting a steady decline in retail volume terms. The return of more consumers to the workplace,…

Tea is a popular drink in Saudi Arabia with a long history and tradition. Tea, along with coffee and dates, is also among the drinks traditionally offered as a show of hospitality in the region. As such, demand continues to grow at a stable pace in…