The Evolution of the Mental Health Landscape in Consumer Health

Delivery

This report comes in PPT.

Key Findings

Reported rates of stress, high before the pandemic, were supercharged by COVID-19

Euromonitor’s consumer surveys reveal high reported rates of stress across geographies and consumer groups before the COVID-19 pandemic, with rates sustaining in the years since. Younger consumers and women are most likely to report high levels of stress, but rates are high across most consumer groups.

The marketplace for mental health supplements continues to grow at a dramatic rate

Mental health supplements have emerged from the COVID-19 era as the fastest growing benefit within the global dietary supplements market. Led by the US and China, consumers across cultures are experimenting with ingredients and formats though generally report dissatisfaction with treatment approaches so far.

Mental health correlates with higher treatment demands for a range of other health considerations

Consumers with reported high/extreme levels of stress also request solutions for several other health issues (such as sleeping problems, diabetes, obesity/weight management, joint and muscle pain, etc) at rates considerably above other consumer groups.

Mental health blends are increasingly popular, with cognition, sleep and immunity combos popular

Formulators have taken note of consumer demands that implicate mental health in other health conditions, with new multi-benefit products introduced in several markets since COVID-19 to address adjacent considerations such as cognition, sleep and energy, immunity, and women’s health.

Consumers gravitating to various formats for mental health support

Within consumer health, capsules and powder-based formats dominate the marketplace for mental health support, but emerging interest in adaptogenic products can be seen across soft drinks, hot drinks, packaged food, and beauty and personal care, allowing consumers new opportunities to engage with this topic.