The League and Club Indices 2022

August 2022

Euromonitor International’s League and Club (including franchises) indices provide a well-defined and comparable view of 55 domestic leagues and over 800 clubs across nine team sports globally to uncover the leading performers from a commercial perspective.

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Key findings

US major leagues and European football reign supreme

Five major US leagues and five European football leagues dominate The League Index ranking in 2022, with the NFL continuing to maintain its position as the most commercially attractive league globally. Top 10 spots in The Club Index 2022 are taken by football clubs from five major European football leagues, with Manchester United taking the lead.

Top performers illustrate how digital innovation and tradition work together

Despite leagues and clubs with a strong legacy and heritage dominating the top spots in the indices, the digital footprint of sports properties is growing in importance. Sports properties that keep expanding their digital presence are the ones able to ensure their resilience, and maintain growth and commercial viability, thus retaining or improving their index positions as a result. Paris Saint-Germain recorded the highest social media growth among clubs in 2021, and has entered top 10 club list. The Premier League has overtaken La Liga as the most followed competition globally.

Success also hinges on the socioeconomic potential of a sports property’s home market

The economic and demographic fabric of a country/city has the power to hinder or help league and club performance. Sports clubs based in San Francisco Bay Area possess the strongest economic scores, determined by high purchasing power and a willingness to spend on sports and entertainment. The sheer size and young age of India’s population contributes to the strength of the Indian Premier League's following and its attractiveness to investors.

Top sports properties secure the lion’s share of sponsorship

A good position in The League or Club Index can lead to a more lucrative sponsorship deal. The annual value of sponsorship deals in the Premier League – ranked number one in Europe – accounts for approximately 40% of total annual value of deals across the top five European football leagues. Five top performing Premier League clubs in the index capture two thirds of the total annual value of the league’s sponsorship deals.

The economic and demographic fabric of a country/city has the power to hinder or help league and club performance. Sports clubs based in San Francisco Bay Area possess the strongest economic scores, determined by high purchasing power and a willingness to spend on sports and entertainment. The sheer size and young age of India’s population contributes to the strength of the Indian Premier League's following and its attractiveness to investors.

Scope
Key findings
North America and Europe dominates both The League and Club Index rankings
Highlights from around the world
The League Index 2022: Top 20 leagues
Regional League Index 2022 results: Americas and Europe
Regional League Index 2022 results: Asia Pacific
Top performance by The League Index bracket
The League Index 2022 highlights
While cherishing their history top leagues are focusing on digital growth
Country as an incubator for sports leagues
The Club Index 2022: Top 20 clubs
Regional Club Index 2022 results: North America and Europe
Regional Club Index 2022 results: Latin America and Asia Pacific
Top performance by The Club Index bracket
The Club Index 2022 highlights
The essence of sport has not changed: winning still matters
Exposure impacts sports properties’ index position
Growing following of top sports teams on TikTok challenges YouTube
Top ranking leagues and clubs highlight past successes while focusing going forward
IPL is the only cricket league to crack the Index’s top 20
Conference League creates a new ladder to climb for those outside the index top 10
Winning on TikTok: Tottenham Hotspur attracts the most followers
Winning on YouTube: Liverpool leads in subscriber growth
Winning on Instagram: Paris Saint-Germain adds a record number of followers
Commercial partnership trends to tackle with sports indices
Several clubs among the top 10 among the properties without a crypto partner
NFL’s index performance points towards further international success on the horizon
Key takeaways
Value behind different metrics groups
Overview of metrics for The Club Index
Overview of metrics for The League Index
Methodology
The League Index 2022 (1)
The League Index 2022 (2)
The League Index 2022 (3)
The Club Index 2022 (1)
The Club Index 2022 (2)
The Club Index 2022 (3)
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