Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The League Index was developed as a means to benchmark top flight domestic leagues across key metrics, ensuring that potential and existing partners can accurately assess the scale of opportunity across range of teams sports.
When the sports world is on pause, a loyal fanbase is a testament to a league’s strength. Leagues with storied heritage and ability to fill their home venues are more likely to have their fanbase stick with them through thick and thin. At the same time, a league’s strong digital fanbase around the world provides higher exposure and visibility for its sponsors.
Top 10 spots in the League Index are taken by five North American sports leagues and five top football competitions in Europe. NFL, NBA, MLB, NHL and MLS boast high ticketing revenue, sporting competitiveness and strong economic background ensuring favourable investment conditions for league partners. While North American leagues are actively working towards international growth, top European football leagues are the ones enjoying strong fan support globally, with La Liga and Premier League having higher social media following than all the North American leagues combined.
While football remains a dominating sport with 12 spots among Top 20 leagues, broader geographical distribution is seen in the Top 11-20 ranking. The list is led by Australian Football League - one of the most attended leagues globally. Baseball in Japan and cricket in India are flag bearers for Asia Pacific, while strong football legacy in the region benefits Latin America’s leagues.
Investments in newest technologies and digital innovations in fan engagement and game presentation on TV and digital platforms will continue to be a growing trend among the major leagues aiming to improve their entertainment offering and ensure strategic global growth.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page