The State of Grocery Retail in 2023

October 2023

As the pandemic-driven surge in grocery sales subsides, grocery retailers must contend with an increasingly complex macroeconomic environment and heightened consumer expectations. This report delves into the evolution of the global grocery retail sector in 2023, examining how various retailers are addressing current industry challenges.

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Key Findings

In 2023, the global grocery retail sector aims to recover from an unusually bad year

In 2022, as high rates of inflation battered consumers in Europe, the Americas, Africa and Australasia – and as the economy of China, relatively unaffected by inflation, stumbled due to other factors – the global grocery retail sector took a hit, posting an absolute dollar sales decline, in constant terms, for the first time in decades.

Grocery e-commerce and warehouse clubs are bucking the downturn

Value- and convenience-focused grocery channels are performing better, on a relative basis, than others, but two channels in particular – grocery e-commerce and warehouse clubs – stand out from the rest. Warehouse clubs, in particular, is doing brisk business, as the channel’s marriage of low unit prices and middle-class cachet proves especially appealing.

Consumers are forcing grocery retailers to move beyond being “omnichannel”

In 2023, nearly all grocery retailers of any size have adopted digital strategies. This shift is not only due to an increase in online grocery sales powered by changing consumption patterns. It is also occurring because consumers now consider e-commerce fulfilment options like delivery and click-and-collect to be essential offerings rather than unique perks.

Grocery retailers increasingly live and die by their ability to manage four factors

As the global grocery retail sector faces new challenges due to an uncertain macroeconomic outlook, intensifying competition, the rapid pace of digitalisation, and increasingly demanding consumers, the success and failure of players in the space will hinge, more than ever before, on their ability to manage four factors: cost, user experience, supply chain optimisation, and scale.

Grocery retail is poised to return to growth, but small players face new challenges

The essential nature of grocery retail means it is hard to keep the sector down for very long. As a result, sales growth is projected to again be positive – though low – in 2023. Yet, as other factors converge to make grocery retail a more challenging enterprise than ever, small players in the space are increasingly in danger of being pushed out by larger, better capitalised rivals. 

Scope
Key findings
The global grocery retail industry stands at a crucial juncture
Global grocery retail spending has gone into reverse
With value and convenience paramount, spending is shifting across grocery retail channels
Low unit prices and middle-class cachet is a winning combination for warehouse clubs
Being omnichannel is no longer a choice for chained grocery retailers
Grocery operators rethink their approach to e-commerce fulfilment
Three retailers demonstrate the regional divergence in the fortunes of quick commerce
Walmart leads the way in global grocery e-commerce
Changes in consumer behaviour make life more difficult for DTC food and beverage players
Grocers make retail media networks an integral component of their businesses
Grocery retail is growing more complex
Cost: Controlling costs remains grocery retailers’ single biggest challenge
Cost: Grocers seek to grow private label sales to increase profitability
User Experience: Grocery retailers are on a quest to improve the quality of their service
User Experience: Generative AI is grocers’ newest tool to improve the customer journey
Supply Chain Optimisation: E-commerce’s rise makes logistics more important than ever
Supply Chain Optimisation: Digitalisation transforms small local grocers’ supply chains
Scale: In the global grocery retail space, the big fish increasingly eat the little ones
Scale: A proposed merger between Kroger and Albertsons rocks US grocery retail
Asia Pacific: Regional overview
Asia Pacific: Key developments
North America: Regional overview
North America: Key developments
Western Europe: Regional overview
Western Europe: Key developments
Middle East and Africa: Regional overview
Middle East and Africa: Key developments
Latin America: Regional overview
Latin America: Key developments
Eastern Europe: Regional overview
Eastern Europe: Key developments
Australasia: Regional overview
Australasia: Key developments
Although the outlook for the global grocery sector appears mixed, a repeat of 2022 is unlikely
Wha t’s next for grocery retail?
About Euromonitor’s Syndicated Channels Research

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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