Ingredients in packaged food are largely driven by a rise in flexitarian diets with non-animal proteins on the rise while milks are in decline. Growth is also largely dependent on health benefits, with sucrose declining due to links with obesity as well as increased regulation in many markets. Beauty and personal care ingredients are largely impacted by green and clean trends, with negative growth in abrasives/inorganics due to the former and decline in anionic surfactants due to the latter.
Asia Pacific is the largest region for ingredients across industries with 595 million tonnes consumed in 2018. Western Europe and North America are the second and third largest regions, respectively.
Most industries showed growth between 2013 and 2018, except for alcoholic drinks and tobacco which showed flat and negative growth, respectively. In both cases, this is largely due to mindful consumption and healthy living.
Ingredients perceived as healthier, such as protein, grew in packaged food between 2013 and 2018 as consumers looked to increase their intake of these in line with healthy and active living trends. Artificial sweeteners also benefited from this as particular markets introduced sugar taxes to tackle obesity.
Milk struggles in many markets due to “flexitarian” diets and a shift towards milk alternatives and dairy-free products. Asia Pacific defies the trend due to its growing milk-based drinks and yoghurt market.
Surfactant cleansers and adjuvants remain threatened in beauty and personal care due to the clean movement, while abrasives/inorganics begin to be threatened by concerns over microplastics, as well as a shift towards chemical exfoliation.
Decline in surfactant cleansers and adjuvants in products in Asia Pacific is offset by the growing shampoo market, which continues to see high adoption rates.
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