The COVID-19 pandemic brought consumers online more than ever before, and, as a result, retailers have ramped up their efforts to appeal to consumers. Nevertheless, e-commerce growth has slowed from high double digits in 2020 to single-digit growth. Retailers and brands therefore have to get savvier and think about where their customers are going to be searching for their products.
This report comes in PPT.
Having an omnichannel presence is essential for eye health businesses to succeed. Online-to-offline (O2O) commerce reflects this model, which is to create an environment where both the physical stores and the online channels complement each other. O2O strategies in the eye health industry include placing orders online in store, drive to store, channel mixing, virtual reality (VR) and artificial intelligence (AI).
Social media is an easy way to get seen by new consumers in eye health. Social media platforms have established unparalleled consumer reach compared to other offline and online channels. These platforms have become an attractive space for companies and brands to connect with and influence consumers.
As consumers come to expect ever faster delivery, more e-commerce brands are pushing to improve their last mile strategies and offer rapid same-day shipment. Where same-day delivery is not available, there are other strategies, such as offering a variety of delivery options, including free shipping, next day delivery and weekend delivery.
The way optical practices manage their patients has evolved, boosted by the COVID-19 pandemic, through going remote online or through apps. The system is not only convenient for patients, but can also be useful to assist in increasing appointment capacity, reducing drop-outs and improving the quality of the conversation, where patients can often feel able to be more honest.
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