The market is dominated by foreign suppliers, as imports account for 84.9% of total market size in 2022. Households drive market demand, with household spending representing 97.3% of total demand in 2022. Saudi Arabia has the second largest market size for toys and games regionally, with demand reaching USD642 million in 2022. Bin Salman Fty For Plastic & Toys is the largest company in Saudi Arabia, generating 8.9% of the industry’s total production value in 2022. The industry is fragmented, with the top one company generating 8.9% of total production value in 2022. The total number of companies increases in 2022, to 75 units. The costs of the industry increase by 15.2% in 2022, largely driven by rising B2B costs. The industry’s profitability increases and stands at 28.6% of production value in 2022, the seventh highest regionally. The industry’s exports share increases in 2022 to 2.1% of total production output. With production value of USD16.2 million, Saudi Arabia accounts for 7.3% of the Middle East and North Africa total in 2022.
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This Euromonitor industrial report provides unique information on Toys and Games in Saudi Arabia: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Saudi Arabia: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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