The market is dominated by domestic suppliers, as imports account for 42.6% of total market size in 2022. Households drive market demand, with household spending representing 55.0% of total demand in 2022. Indonesia has the 10th largest market size for toys and games regionally, with demand reaching USD396 million in 2022. Mattel Indonesia PT is the largest company in Indonesia, generating 39.8% of the industry’s total production value in 2022. The industry is concentrated, with the top five companies generating 54.9% of total production value in 2022. The total number of companies increases in 2022, to 3,710 units. The costs of the industry increase by 11.5% in 2022, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 29.1% of production value in 2022, the second highest regionally. The industry’s exports share increases in 2022 to 42.2% of total production output. With production value of USD359 million, Indonesia accounts for 0.6% of the Asia Pacific total in 2022.
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This Euromonitor industrial report provides unique information on Toys and Games in Indonesia: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Indonesia: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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