Executive Summary

Mar 2019
PROSPECTS
Traditional grocery retailers face growing challenge from modern rivals

Rising rental costs and limited outlet sizes reduce the assortments on offer in traditional grocery retailers. While remaining a key channel in Cameroon, traditional grocery retailers lost ground to modern grocery retailers, which grew faster in value sales and outlet terms.

Independents dominate traditional grocery retailing

Independent small grocers dominate the channel due to their structure, established consumer shopping habits and convenience. They are generally located in residential areas and cater to the daily requirements of consumers.

Consumers seek an enhanced shopping experience

Changing consumer lifestyles and habits, especially in urban areas, where Western influences are stronger, have strengthened the trend for less frequent, but planned shopping visits to modern grocery retail outlets over quick and frequent visits to neighbourhood traditional grocers. This is especially evident amongst middle- and high-income millennials, who are seeking new and different shopping experiences.

COMPETITIVE LANDSCAPE
Highly fragmented channel

The traditional channel is dominated by independent outlets in residential areas. The competitive landscape is highly fragmented with many traditional grocery retailers competing for value share as new entrants continue to struggle for space.

Stronger position in rural areas

Traditional grocery retailers continued to lose ground and face ever-stronger challenges in urban areas, especially due to fierce competition from supermarkets. However, they have maintained a stronger position in rural areas, where the presence and preference for modern grocery retailers is less evident.

Changing shopping habits favour modern grocery retailers

Despite dominating in terms of store presence, independent small grocers face increasing competition due to the entry of modern grocery retailers, such as supermarkets and warehouse retailers. These modern formats are aggressively expanding into residential areas.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth in the  Traditional Grocery Retailers industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Grocery Retailers industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Grocery Retailers in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How are Traditional Grocery Retailers performing in Cameroon?
  • How are current trends influencing consumers buying decisions?
  • Are independent and family run stores coming under pressure in Cameroon?
WHY BUY THIS REPORT?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Traditional Grocery Retailers in Cameroon - Category analysis

HEADLINES

PROSPECTS

Traditional grocery retailers face growing challenge from modern rivals
Independents dominate traditional grocery retailing
Consumers seek an enhanced shopping experience

COMPETITIVE LANDSCAPE

Highly fragmented channel
Stronger position in rural areas
Changing shopping habits favour modern grocery retailers

CHANNEL DATA

Table 1 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 4 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Retailing in Cameroon continues to expand
Changing distribution landscape is positive for retailing
Domestic brands increase their visibility
Open-air markets remains the key distribution channel
Strong growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas and New Year
Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 7 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 9 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 15 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 19 Retailing GBO Company Shares: % Value 2014-2018
Table 20 Retailing GBN Brand Shares: % Value 2015-2018
Table 21 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 22 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 23 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 24 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 25 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources