Rising rental costs and limited outlet sizes reduce the assortments on offer in traditional grocery retailers. While remaining a key channel in Cameroon, traditional grocery retailers lost ground to modern grocery retailers, which grew faster in value sales and outlet terms.
Independent small grocers dominate the channel due to their structure, established consumer shopping habits and convenience. They are generally located in residential areas and cater to the daily requirements of consumers.
Changing consumer lifestyles and habits, especially in urban areas, where Western influences are stronger, have strengthened the trend for less frequent, but planned shopping visits to modern grocery retail outlets over quick and frequent visits to neighbourhood traditional grocers. This is especially evident amongst middle- and high-income millennials, who are seeking new and different shopping experiences.
The traditional channel is dominated by independent outlets in residential areas. The competitive landscape is highly fragmented with many traditional grocery retailers competing for value share as new entrants continue to struggle for space.
Traditional grocery retailers continued to lose ground and face ever-stronger challenges in urban areas, especially due to fierce competition from supermarkets. However, they have maintained a stronger position in rural areas, where the presence and preference for modern grocery retailers is less evident.
Despite dominating in terms of store presence, independent small grocers face increasing competition due to the entry of modern grocery retailers, such as supermarkets and warehouse retailers. These modern formats are aggressively expanding into residential areas.
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Discover the latest market trends and uncover sources of future market growth in the Traditional Grocery Retailers industry in Cameroon with research from Euromonitor's team of in-country analysts.
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