In 2021, traditional grocery retailers recorded minimal growth overall, and this was slightly lower compared with the previous year. On balance, after sales were again driven by the lengthy lockdown, the overall slowdown in growth can be ascribed to the impact of the German economy reopening mid-year.
Healthfood stores, operating under the Reformhaus umbrella in Germany, remained the dominant type of chained outlet in traditional grocery retailers in terms of sales in 2021. For a second consecutive year, this segment posted rising sales amidst the pandemic, as a growing number of consumers showed an interest in healthy food options, in addition to wellness offerings.
In 2021, store locations, pandemic-related restrictions and health measures remained influential for the performance of traditional grocery retailers, even following the reopening of the economy mid-year. Traditional grocery retailers located near travel locations continued to suffer from significantly reduced foot traffic, affecting the large number of independent players in particular.
Over the forecast period traditional grocery retailers is expected to see relatively stable current value development. This will be driven by the existing variety of outlets that make up the channel, including the large number of independent players, that have a strong tradition and enjoy high popularity amongst consumers.
In the coming years, bakeries are expected to see a normalisation of demand, following significant pandemic-induced disruptions. Reduced foot traffic and home office policies led to considerable sales losses from the outbreak of the pandemic.
Over the forecast period it is expected that traditional grocery retailers will see shifts amongst the various outlet types, increasingly fuelled by the impact of megatrends on consumer preferences. Due to the growing health and wellness trend, healthfood stores are set to remain on a strong growth path moving forward.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.
See All of Our DefinitionsThis report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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