Voice of the Consumer: Beauty Survey 2023 Key Highlights

November 2023

This visual report highlights the results of Euromonitor International's 2023 Voice of the Consumer: Beauty Survey, including the everyday beauty and personal care habits and attitudes of global consumers.

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This report comes in PPT.

Key findings

The need to address women's diversity

Women's needs, concerns and beauty aspirations change as they move through different life stages. Recognising these age-driven patterns is essential for tailoring effective skin care, hair care and beauty solutions as well as ensuring that products and services align with the diverse needs of women in various stages of their life.

Men's self-care routines are a statement

The growing importance of and increased discussions about men's self-care today are noteworthy. Younger generations seek personal identity and confidence in the diverse world of beauty. There is significant demand for beard care and other male-focused self-care products, and preferences are evolving when it comes to tailoring skin care products.

Colourful world of scents

Fragrance holds a significant place in people's daily lives worldwide, reflecting cultural preferences and lifestyle choices. Brands must satisfy a diverse market, recognising that perfume is not just a scent but an accessory that complements individual style, from unique experiences to luxury appeal.

Luxury cosmetics as a self-treat

Although online retail is thriving in cosmetics sales, survey data indicates that global colour cosmetics users are seeking to test product longevity and other desired functional features in physical stores. Despite the impact of inflation leading some consumers to save, others are choosing to spend their savings on luxury cosmetics as a form of self-indulgence.

Personalised experience leads beauty

As consumers become increasingly conscious of their specific preferences, they expect brands to be familiar with their needs. Personalized experiences empower consumers to select products and treatments tailored to their unique needs and preferences, creating a sense of individuality and overall targeted satisfaction.


Key findings
Tailoring beauty sphere to navigate wellness preferences
Dermocosmetic product exploration differs across life stages
Empowering individuality
Confidence-embraced self-care
Individualised hair and beard care for modern men
Salon grooming divide between men and women
Perfume journey through different cultures
One scent does not fit all
“Scent-sational” perfume purchase experiences
Shopping for colour cosmetics products in 2023
Beauty shoppers often choose to buy lip products in physical stores
In discovery of affordable luxury
Unique features of Euromonitor's Beauty Survey
Extensive coverage of beauty routines and purchases across 40 products
Detailed questions covering each step in the path to purchase
Questions exploring how consumers perceive 700+ beauty brands
Who we surveyed and what we asked
Country coverage: 20 markets surveyed
Range of research applications
Information about Euromonitor's syndicated survey methods
Beauty Survey: FAQs

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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