Voice of the Consumer: Beauty Survey 2023 Key Highlights

Delivery

This report comes in PPT.

Key findings

The need to address women's diversity

Women's needs, concerns and beauty aspirations change as they move through different life stages. Recognising these age-driven patterns is essential for tailoring effective skin care, hair care and beauty solutions as well as ensuring that products and services align with the diverse needs of women in various stages of their life.

Men's self-care routines are a statement

The growing importance of and increased discussions about men's self-care today are noteworthy. Younger generations seek personal identity and confidence in the diverse world of beauty. There is significant demand for beard care and other male-focused self-care products, and preferences are evolving when it comes to tailoring skin care products.

Colourful world of scents

Fragrance holds a significant place in people's daily lives worldwide, reflecting cultural preferences and lifestyle choices. Brands must satisfy a diverse market, recognising that perfume is not just a scent but an accessory that complements individual style, from unique experiences to luxury appeal.

Luxury cosmetics as a self-treat

Although online retail is thriving in cosmetics sales, survey data indicates that global colour cosmetics users are seeking to test product longevity and other desired functional features in physical stores. Despite the impact of inflation leading some consumers to save, others are choosing to spend their savings on luxury cosmetics as a form of self-indulgence.

Personalised experience leads beauty

As consumers become increasingly conscious of their specific preferences, they expect brands to be familiar with their needs. Personalized experiences empower consumers to select products and treatments tailored to their unique needs and preferences, creating a sense of individuality and overall targeted satisfaction.