Voice of the Industry: Consumer Health

August 2021

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the consumer health industry, drawing on the Voice of the Industry: Consumer Health Survey.

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Key Findings

Adapting existing products, services and campaigns to new consumer needs and preferences is a must for all foodservice operators. In the retail industry, shopping preferences are focus on health and safety and consumers are moving online and reducing shopping frequency. Likewise, owners and key industry professionals in the consumer health industry indicate a permanent shift in consumer behaviours such as working-from-home, hygiene and fitness will result in an Increased focus on lifestyle conditions, consumers prioritizing product features tied to safety, efficacy and trust.

Increased focus on lifestyle conditions, consumers prioritizing product features tied to safety, efficacy and trust and digital trends are driving consumer trends in the consumer health industry

 

Scope
About Euromonitor’s Voice of the Industry Survey series
Respondent breakdown

Respondents’ View on Impact of COVID-19

Modest positive growth forecasted from 2021 to 2025
Impact of COVID-19 on retail sales for total consumer health industry in 2020
Is global performance for 2021 expected to perform better?
What do industry professionals predict in the next 5 years?
Global e-commerce penetration across various categories
Distribution channel splits across the regions for total consumer health industry
Distribution channel expected to gain/lose share in 2021
The global pandemic is changing shopping patterns
Changes to consumer lifestyles are driving trends
Are changes in global consumer behaviour here to stay as COVID-19 begins to recede?
Are changes in school-related behaviours here to stay as COVID-19 begins to recede?
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