Voice of the Industry: Home Care 2021

October 2021

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August 2021.

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About Euromonitor’s Voice of the Industry Survey series

Euromonitor International surveyed the industry to better understand the impact of COVID-19, trends and what we can expect in the foreseeable future.

n the Voice of the Industry survey series, Euromonitor connects with industry professionals to explore trends and innovations.

The Voice of the Industry: Consumer Health survey was fielded in March 2021 and includes responses from more than 220 professionals working in the consumer health industry in 37 markets.

Scope
About Euromonitor International’s Voice of the Industry Survey series
Respondent breakdown

Respondents’ View on Impact of COVID-19

Positive impact of COVID-19 on value sales is predicted to last
Preventative health set to remain the core driver of heightened home care demand
Economic recovery and hygiene awareness to drive positive development in home care
2020 growth in global e-commerce penetration
Direct-to-consumer set to increase in relevance as new business models grow
Distribution channels that gained or lost share in 2020, according to the survey
Some consumer trends that emerged from the pandemic are expected to remain influential
Respondents predict sustained focus on environmental-friendliness
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