Euromonitor International’s Voice of the Industry: Retailing survey includes the opinion from more than 450 professionals working at retailers and consumer brands on performance, trends, innovation and strategic priorities related to the retailing industry.
This Voice of the Industry: Retailing survey includes the opinions from more than 450 professionals working at retailers and consumer brands on performance, trends, innovation and strategic priorities related to the retailing industry.
Euromonitor International projects a modest positive forecast CAGR of 6% from 2021 to 2026. Similarly, an overwhelming percentage of professionals expect positive growth in their company in 2025, according to this Voice of the Industry survey conducted in June 2021.
More than 60% of global retail professionals expect e-commerce penetration to be at least 20% of total retail sales. This share will continue to grow in the retail space and one can expect this percentage to exponentially increase in the years to come.
Adapting existing products, services and campaigns to new consumer needs and preferences is a must in the short term. In the longer term, an increasing focus by global consumers on prioritising product and service features that amplify convenience, availability and value and supporting local communities will be crucial.
In the next 12 months, providing the necessary investments in both in-store retailing and e-commerce will be vital for retailers to be able to successfully implement an omnichannel strategy that is able to pivot and respond easily to the ever-changing consumer demands.
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