The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2020
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This report covers the five major consumer appliance categories, and considers the current state of the market, demand drivers and forecast developments to 2024. It examines four key trends shaping the sector: sustainable ethics, connected appliances, industry crossovers and omnichannel retail. This report also identifies key areas of opportunity within major appliances over the period to 2024.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The continued development of digital infrastructure will give rise to more homes possessing connected appliances. Connected ecosystems linking up appliance hardware to services (eg retail) continue to become more sophisticated, bringing the industry closer to realising the future smart home.
Increasing attention is being paid by consumers and businesses to ethics and moral values. This translates into purchasing decisions framed by concerns about the environment, for example, and is becoming increasingly applicable to all industries, including consumer appliances.
The emerging regions of Asia Pacific, Latin America and the Middle East and Africa, will lead volume growth in major appliances, while developed markets remain largely stagnant due to product saturation. Fast-growing emerging markets represent the next growth frontiers.
Shifting values and access to the internet have created a great deal of new competition. Today’s consumers shop across multiple platforms, even for large major appliances, and brands and merchants must be prepared to engage with them anytime and anywhere.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.