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Amway Claims

Amway Claims Verified by Euromonitor International

The following claims made by Amway have been verified by Euromonitor International. Each individual claim uses a specific methodology designed by Euromonitor and is described in the Methodology Explanation section below each claim. Each claim is valid only by using the described methodology.

Business Opportunity Claims

Claim: "Since 1959, Amway has paid out more bonuses and cash incentives to its distributors worldwide than any other direct sales company in history."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August through September 2016. Euromonitor determined the highest possible total historical sales of the leading global and/or regional Amway competitors and eliminated those whose total sales are less than double that of Amway's own stated historical total bonuses paid out to distributors historically. Of the remaining companies, Euromonitor eliminated companies whose average share of bonuses and cash incentives paid out totals were less than 70% of Amway's stated historical total of bonuses. No companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.

CLAIM: "IN 2015, AMWAY PAID OUT MORE BONUSES AND CASH INCENTIVES TO ITS DISTRIBUTORS WORLDWIDE THAN ANY OTHER DIRECT SALES COMPANY."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August through Septemeber 2016. Euromonitor determined reviewed all competitors and eliminated those whose total sales for 2015 were less than half of Amway's stated 2015 bonuses paid out. The bonuses of the remaining companies were compared to Amway's 2015 bonuses paid out and no companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. 

Claim: "Amway is the first leading direct selling company in Brazil to empower its distributors with exclusive Facebook tools to manage their business."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from April to May 2012. Euromonitor studied ten leading direct selling companies in Brazil, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management. None of the ten leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.

Claim: "Amway is the first leading direct selling company in Colombia to empower its distributors with exclusive Facebook tools to manage their business."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August to September 2012. Euromonitor studied nine leading direct selling companies in Colombia, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management. None of the nine leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.

Claim: "XS Energy; the first exclusively sugar-free energy drink brand sold globally."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from October to November 2012. This claim is verified in the 13 leading markets that account for 80% of the global energy drink market sold through retail channels as supported by Euromonitor International's Soft Drinks research and definitions. Global is defined as having distribution and in at least three global regions. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.

Claim: "Amway sells more products with a satisfaction guarantee than any other direct seller."

Methodology: “Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August through September 2016. Euromonitor defined “satisfaction guarantee” as any product that has the word “guarantee” or “guaranteed” on the label, or is publically backed by a guarantee policy by the direct seller on their website or through publically-available collateral material or product catalogue. Promise of “money back” is not required, nor need it adhere to a specific time frame (e.g. “90 day guarantee”). In 2015, all Amway products are covered by a company-wide satisfaction guarantee, and Amway has greater sales than all other direct sellers. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.

Nutrilite Claims

Claim: "Among the leading global vitamin brands, Nutrilite is the first and only with a B-complex vitamin supplement with dual-action technology."
Claim: "Among leading global vitamin brands, Nutrilite is the first and only with a B-complex vitamin supplement in a double-layer tablet."
Claim: "Among leading global vitamin brands, Nutrilite is the first and only with a B-complex vitamin supplement that contains dual-action technology in a double-layer tablet."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted in May 2016, and October through November 2016. Euromonitor researched the top 10 global Vitamin and Dietary Supplement brands by 2015 sales, rsp terms.

Claim: "Nutrilite has been the world's #1 selling vitamins and dietary supplements brands for the past 10 years."

Methodology: Source Euromonitor International Limited; Vitamins and Dietary Supplements category, % retail values share, 2016 data.

Claim: "BodyKey by Nutrilite Powder Shake is the #1 selling meal replacement* shake globally that contains no artificial flavours, colours, sweeteners or preservatives."

Methodology: BodyKey by Nutrilite Shake limited to powder form, Global brand rankings based on: Source Euromonitor International Limited; Packaged food, Meal Replacement Slimming, UBN, Retail Value RSP, % breakdown, 2016.

*"Meal replacement", can be interchanged with "Nutritious", in India by Amway.

Claim: "Double X* is the number one selling multivitamin multi-mineral with phytonutrients from five phytonutrient colour* groups."

Methodology: Source Euromonitor International Limited, rsp terms, all channels, 2016.

* "Double X", can be replaced with "Triple X" in Japan.

*"Colour" can be interchanged with "colour" as desired by Amway.

Claim: "Nutrilite is the world's #1 selling protein supplements brand."

Methodology: Source: Euromonitor International Limited, Protein supplements category, % retail value share, 2016 data.

Claim: "Nutrilite is the world's #1 selling vitamins and dietary supplements brand."

Methodology: Source Euromonitor International Limited. Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2016 data.

Claim: "Nutrilite is the only global vitamin and dietary supplement brand to grow, harvest, and process plants on their own certified organic farms."

Methodology: Source: Euromonitor International Limited. Based on a 2016 review of global Vitamin and Dietary supplement manufacturers, their ownership of the entire production process, from farm to manufacturing, in addition to organic certification of products. Euromonitor does not accept or assume responsibility to any third party in respect to this claim.

Claim: "Nutrilite COQ10 is the only leading* supplement product in Japan that contains carnosic acid (a kind of phytochemicals extracted from rosemary), vitamin E and Coenzyme Q10 in one formulation."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Japan G.K. conducted from October to November 2013. Euromonitor's research was based on store audits in key retail channels through which Coenzyme Q10 product is sold in Japan. Channel selection includes Japan-based internet retailers, hypermarkets, supermarkets, parapharmacies, pharmacies, beauty specialist retailers, and department stores. Store audit data capture the following metrics: channel, store, brand, manufacturer, pack size, retail-selling price, and active ingredients. Euromonitor International also reviewed secondary sources as well as conducted a number of in-country trade interviews with local manufacturers, retailers, and importers to identify leading* Coenzyme Q10 brands sold in Japan including imports (e.g. product purchased online from sources outside Japan).

*Euromonitor defines leading brands as brands with local sales revenue in excess of JPY100 million annually.

Claim: "Nutrilite is the world's number one selling Children's vitamins and dietary supplements brand."
Claim: "Nutrilite is the world's number one selling paediatric vitamins and dietary supplements brand."

Methodology: Source Euromonitor International Limited. Paediatric Vitamins and Dietary Supplements category, % retail value share, 2016 data.

Artistry Claims

Claim: "Artistry is the world's #1 direct selling premium beauty brand."

Methodology: Source Euromonitor International Limited. Beauty and Personal Care 2016 edition, Premium Beauty and Personal Care category, retail value sales, UBN, 2015 data.

Claim: "Artistry is among the world's top TEN, largest selling, premium skincare brands."

Methodology: Source Euromonitor International Limited. Beauty and Personal Care 2017, Premium Beauty and Personal Care and Premium Skin Care category and subcategory, global 2016 value RSP.

Claim: "Artistry is among the world's top ten, largest selling, premium beauty brands."

Methodology: Source Euromonitor International Limited. Beauty and Personal Care 2017, Premium Beauty and Personal Care and Premium Skin Care category and subcategory, global 2016 value RSP.