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Amway Claims

Amway Claims Verified by Euromonitor International

The following claims made by Amway have been verified by Euromonitor International. Each individual claim uses a specific methodology designed by Euromonitor and is described in the Methodology Explanation section below each claim. Each claim is valid only by using the described methodology.

Business Opportunity Claims

Claim: "Since 1959, Amway has paid out more bonuses and cash incentives to its distributors worldwide than any other direct sales company in history."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August through September 2016. Euromonitor determined the highest possible total historical sales of the leading global and/or regional Amway competitors and eliminated those whose total sales are less than double that of Amway's own stated historical total bonuses paid out to distributors historically. Of the remaining companies, Euromonitor eliminated companies whose average share of bonuses and cash incentives paid out totals were less than 70% of Amway's stated historical total of bonuses. No companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.

CLAIM: "IN 2015, AMWAY PAID OUT MORE BONUSES AND CASH INCENTIVES TO ITS DISTRIBUTORS WORLDWIDE THAN ANY OTHER DIRECT SALES COMPANY."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August through Septemeber 2016. Euromonitor determined reviewed all competitors and eliminated those whose total sales for 2015 were less than half of Amway's stated 2015 bonuses paid out. The bonuses of the remaining companies were compared to Amway's 2015 bonuses paid out and no companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. 

Claim: "In 2014, Amway paid out more bonuses and cash incentives to its distributors worldwide than any other direct sales company."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from October through November 2015. Euromonitor determined reviewed all competitors and eliminated those whose total sales for 2014 were less than half of Amway's stated 2014 bonuses paid out. The bonuses of the remaining companies were compared to Amway's 2014 bonuses paid out and no companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. 

Claim: "In 2013, Amway paid out more bonuses and cash incentives to its distributors worldwide than any other direct sales company."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from May through July 2014. Euromonitor determined reviewed all competitors and eliminated those whose total sales for 2013 were less than half of Amway's stated 2013 bonuses paid out. The bonuses of the remaining companies were compared to Amway's 2013 bonuses paid out, and no companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.

Claim: "Amway is the first leading direct selling company in Brazil to empower its distributors with exclusive Facebook tools to manage their business."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from April to May 2012. Euromonitor studied ten leading direct selling companies in Brazil, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management. None of the ten leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.

Claim: "Amway is the first leading direct selling company in Colombia to empower its distributors with exclusive Facebook tools to manage their business."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August to September 2012. Euromonitor studied nine leading direct selling companies in Colombia, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management. None of the nine leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.

Claim: "XS Energy; the first exclusively sugar-free energy drink brand sold globally."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from October to November 2012. This claim is verified in the 13 leading markets that account for 80% of the global energy drink market sold through retail channels as supported by Euromonitor International's Soft Drinks research and definitions. Global is defined as having distribution and in at least three global regions. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.

Claim: "Amway sells more products with a satisfaction guarantee than any other direct seller."

Methodology: “Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August through September 2016. Euromonitor defined “satisfaction guarantee” as any product that has the word “guarantee” or “guaranteed” on the label, or is publically backed by a guarantee policy by the direct seller on their website or through publically-available collateral material or product catalogue. Promise of “money back” is not required, nor need it adhere to a specific time frame (e.g. “90 day guarantee”). In 2015, all Amway products are covered by a company-wide satisfaction guarantee, and Amway has greater sales than all other direct sellers. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.

Nutrilite Claims

Claim: "Nutrilite has been the world's #1 selling vitamins and dietary supplements brands for the past 10 years."

Methodology: Source Euromonitor International Limited; Vitamins and Dietary Supplements category, % retail values share, 2015 data.

Claim: "Nutrilite Trout Lake Farm is the largest certified organic herb farm in the United States."
Claim: "Nutrilite Trout Lake Farm is one of the top 3 largest certified organic herb farms in North America."

Methodology: Source Euromonitor International Limited. Based upon research conducted in March and April 2016. "Largest", is defined by active and farmed acreage. "North America", includes United States and Canada.

Claim: "Nutrilite owns the largest acerola cherry farm in the world"
Claim: "Nutrilite owns the largest acerola cherry orchard in the world."
CLaim: "The Nutrilite organic farm in Brazil is the largest acerola cherry farm in the world."

Methodology: Source Euromonitor International Limited. Based upon research conducted in March and April 2016. "Largest" is defined by active and farmed acreage.

Claim: "BodyKey by Nutrilite Powder Shake is the #1 selling meal replacement* shake globally that contains no artificial flavours, colours, sweeteners or preservatives."

Methodology: BodyKey by Nutrilite Shake limited to powder form, Global brand rankings based on: Source Euromonitor International Limited; Packaged food, Meal Replacement Slimming, UBN, Retail Value RSP, % breakdown, 2015.

*"Meal replacement", can be interchanged with "Nutritious", in India by Amway.

Claim: "Double X* is the number one selling multivitamin multi-mineral with phytonutrients from five phytonutrient colour* groups."

Methodology: Source Euromonitor International Limited, rsp terms, all channels, 2015.

* "Double X", can be replaced with "Triple X" in Japan.

*"Colour" can be interchanged with "colour" as desired by Amway.

Claim: "Nutrilite is the world's #1 selling protein supplements brand."

Methodology: Source: Euromonitor International Limited, Protein supplements category, % retail value share, 2014 data, CH2015 edition.

Claim: "Nutrilite is #1 brand of vitamins and dietary supplements in retail value sales in Ukraine."

Methodology: Source Euromonitor International Limited, total retail universe, including direct sales, retail value at retail selling prices, 2012.

Claim: "Nutrilite is the world's #1 selling vitamins and dietary supplements brand."

Methodology: Source Euromonitor International Limited. Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2015.

Claim: "Among leading* protein powder brands sold in Japan, Nutri Protein (All Plant)™ is the only protein powder that is made from 3 kinds of plant extracts comprising soy, wheat and pea."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Japan G.K. Based on research conducted by Euromonitor International October/November 2013 including store audits in key retail channels through which protein powder is sold in Japan. Channel selection includes Gyms, Japan-based internet retailers, Parapharmacies, Special Retailers and Supermarket/hypermarket. Store audit data capture the following metrics: channel, store, brand, manufacturer, pack size, retail-selling price and protein sources. Euromonitor also reviewed secondary sources as well as conducted a number of in-country trade interviews with local manufacturers, retailers, and importers to identify leading* protein powder brands sold in Japan including imports (e.g. product purchased on-line from sources outside Japan).

*Euromonitor International defines leading brands as brands with local sales revenue in excess of JPY300 million annually. 

Claim: "Nutrilite is the only global vitamin and dietary supplement brand to grow, harvest, and process plants on their own certified organic farms."

Methodology: Source: Euromonitor International Limited. Based on a 2016 review of global Vitamin and Dietary supplement manufacturers, their ownership of the entire production process, from farm to manufacturing, in addition to organic certification of products. Euromonitor does not accept or assume responsibility to any third party in respect to this claim.

Claim: "Nutrilite COQ10 is the only leading* supplement product in Japan that contains carnosic acid (a kind of phytochemicals extracted from rosemary), vitamin E and Coenzyme Q10 in one formulation."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Japan G.K. conducted from October to November 2013. Euromonitor's research was based on store audits in key retail channels through which Coenzyme Q10 product is sold in Japan. Channel selection includes Japan-based internet retailers, hypermarkets, supermarkets, parapharmacies, pharmacies, beauty specialist retailers, and department stores. Store audit data capture the following metrics: channel, store, brand, manufacturer, pack size, retail-selling price, and active ingredients. Euromonitor International also reviewed secondary sources as well as conducted a number of in-country trade interviews with local manufacturers, retailers, and importers to identify leading* Coenzyme Q10 brands sold in Japan including imports (e.g. product purchased online from sources outside Japan).

*Euromonitor defines leading brands as brands with local sales revenue in excess of JPY100 million annually.

Claim: "Memo Plus (Cistanche)™ is the only supplement in Japan focusing its development on memory aid containing Cistanche as a primary ingredient."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Japan G.K. conducted from October to November 2013. Euromonitor's methodology consisted mainly of store audits in key retail channels through which memory-aiding supplements are sold and through interviews with retail staff and retail pharmacists. Channel selection included On-line retailer, Parapharmacy/drug store, Department store, pharmacy/chemist, Convenience store and Other (e.g. beauty salon), all based in Japan. Store audits captured such metrics as store name, channel, global and national brand owner, brand and product name, size and suggested dosage, price, and product claim or description. Euromonitor also reviewed secondary sources as part of a holistic approach."

Claim: "Bonetect™ (Pomegranate & Grape) is the only supplement in Japan developed with a focus on bone loss and containing pomegranate and grape seed as primary ingredients." [Based on research conducted by Euromonitor International November/December 2013.]

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Japan G.K. conducted in November to December 2013. Euromonitor's methodology consisted mainly of store audits in key retail channels through which bone health supplements are sold and through interviews with retail staff and retail pharmacists. Channel selection included online retailers, pharmacies/chemists, parapharmacies/drug stores, supermarkets/hypermarkets, convenience stores and department stores, all based in Japan. Store audits captured such metrics as store name, channel, global and national brand owner, brand and product name, size and suggested dosage, price, and product claim or description. Euromonitor also reviewed secondary sources as part of a holistic approach."

Claim: "Nutrilite Glucosamine & Chondroitin is the only supplement in Japan which contains glucosamine, chondroitin sulfate and hyaluronic acid, which are components found in joint cartilage, along with supporting ingredients boswellia acid from boswellia serrate extract, vitamin C and phytochemicals from acerola concentrate and citrus dehydrate in one formulation."

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Japan G.K. conducted in November to December 2013. Euromonitor's methodology consisted mainly of store audits in key retail channels through which joint health supplements are sold and through interviews with retail staff and retail pharmacists. Channel selection included on-line retailers, pharmacies/chemists, parapharmacies/drug stores, supermarkets/hypermarkets, convenience stores and department stores, all based in Japan. Store audits captured such metrics as store name, channel, global and national brand owner, brand and product name, size and suggested dosage, price, and product claim or description. Euromonitor International also reviewed secondary sources as part of a holistic approach.

Claim: "TRUVIVITY™ Beauty Supplement is the only beauty supplement in Japan developed with an idea of protecting by focusing on break down of collagen and hyaluronic acid that contains wolfberry, rosehip and grape seed as primary ingredients."

Methodology: Source Euromonitor International Limited. Based on research conducted in Japan between July and August 2013 including desk research and 38 store audits in Tokyo in key retail channels (online retailers, pharmacies/chemists, parapharmacies/drug stores, supermarkets/hypermarkets, convenience stores and department stores) to interview point-of-sale staff and check the full range and positioning of beauty supplement products available, their active ingredients and marketing claims.

For more information, please visit: http://www.euromonitor.com/amway-claims.

Claim: "Nutrilite is the world's number one selling Children's vitamins and dietary supplements brand."
Claim: "Nutrilite is the world's number one selling paediatric vitamins and dietary supplements brand."

Methodology: Source Euromonitor International Limited. Paediatric Vitamins and Dietary Supplements category, % retail value share, 2015 data.

Artistry Claims

Claim: "Artistry is among the world's top five, largest selling, premium skincare brands."

Methodology: Source Euromonitor International Limited. Beauty and Personal Care 2016, Premium Beauty and Personal Care and Premium Skin Care category and subcategory, global 2015 value RSP.

Claim: "Artistry is among the world's top ten, largest selling, premium cosmetics brands."

Methodology: Source Euromonitor International Limited. Beauty and Personal Care 2016, Premium Beauty and Personal Care and Premium Skin Care category and subcategory, global 2015 value RSP.