You are here: HomeSolutionsAmway Claims
print

Methodology

 

The following claims made by Amway have been verified by Euromonitor International. Each individual claim uses a specific methodology designed by Euromonitor and is described in the “Methodology Explanation” section below each claim. Each claim is valid only by using the described methodology.

Business Opportunity Claims

Claim: “Since 1959, Amway has paid out more bonuses and cash incentives to its distributors worldwide than any other direct sales company in history. Source Euromonitor International Limited.”

Methodology Explanation: "Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from January to March 2013. Euromonitor determined the highest possible total historical sales of the leading global and/or regional Amway competitors and eliminated those whose total sales are less than double that of Amway’s own stated historical total bonuses paid out to distributors historically. Of the remaining companies, Euromonitor eliminated companies whose average share of bonuses and cash incentives paid out totals were less than 70% of Amway’s stated historical total of bonuses. No companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.”

Claim: “In 2012, Amway paid out more bonuses and cash incentives to its distributors worldwide than any other direct sales company. Source Euromonitor International Limited.”

Methodology Explanation: "Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from January to March 2013. Euromonitor determined reviewed all competitors and eliminated those whose total sales for 2012 were less than half of Amway’s stated 2012 bonuses paid out. The bonuses of the remaining companies were compared to Amway’s 2012 bonuses paid out, and no companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.”

Claim: “Amway is the first leading direct selling company in Brazil to empower its distributors with exclusive Facebook tools to manage their business."

Methodology Explanation: "Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from April to May 2012. Euromonitor studied ten leading direct selling companies in Brazil, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management.  None of the ten leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.”

Claim: “Amway is the first leading direct selling company in Colombia to empower its distributors with exclusive Facebook tools to manage their business."

Methodology Explanation: "Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August to September 2012. Euromonitor studied nine leading direct selling companies in Colombia, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management.  None of the nine leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.”

Claim: “XS Energy – the first exclusively sugar-free energy drink brand sold globally.”

Methodology Explanation: Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from October to November 2012. This claim is verified in the 13 leading markets that account for 80% of the global energy drink market sold through retail channels as supported by Euromonitor International’s Soft Drinks research and definitions.  Global is defined as having distribution and in at least three global regions. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.

Nutrilite Claims

Claim: NUTRILITE, the world's #1 Omega supplement brand*, uses optimum Omega oils from a range of fish from sustainable sources**.

Methodology Explanation: *“Source Euromonitor International Limited; Omega 3-6-9 (Fish and Non-Fish) Retail Value RSP, Brand Shares by Global Brand Name 2012.” **”Sustainability Source: Independent Certificate of Sustainability provided by Tecnológica de Alimentos S.A. and the Norwegian Seafood Council.”

Claim: “Nutrilite is № 1 brand of vitamins and dietary supplements in retail value sales in Ukraine”

Methodology: “Source Euromonitor International Limited; total retail universe, including direct sales; retail value at retail selling prices, 2012.”

Claim: “Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand.”

Methodology Explanation: “Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2012.”

Claim: “Among leading* protein powder brands sold in Japan, Nutri Protein (All Plant) is the only protein powder that is made from 3 kinds of plant extracts comprising soy, wheat and pea”. [Based on research conducted by Euromonitor International October/November 2013.]  *Euromonitor defines “leading brands” as brands with local sales revenue in excess of JPY300 million annually.

Methodology Explanation:  “Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Japan G.K.  Euromonitor’s research was based on store audits in key retail channels through which protein powder is sold in Japan.  Channel selection includes Gyms, Japan-based internet retailer, Parapgarmacies, Special Retailers, and Supermarket/hypermarket.  Store audit data capture the following metrics:  channel, store, brand, manufacturer, pack size, retail-selling price, and protein sources.  Euromonitor also reviewed secondary sources as well as conducted a number of in-country trade interviews with local manufacturers, retailers, and importers to identify leading* protein powder brands sold in Japan including imports (e.g. product purchased online from sources outside Japan).”

Claim: “Nutrilite is the only global vitamin and mineral brand to grow, harvest, and process plants on their own certified organic farms.”

Methodology Explanation: “Source Euromonitor International Limited; Based on 2012 RSP sales (US$) of Vitamins and Dietary Supplements (Euromonitor definitions) across all retail channels. Brand owners must have a global presence (0.1% market value share in at least four global regions) and own farms where inputs used in the manufacture of a brand are planted, grown and harvested, these facilities must also be organically certified and brand owners must own all production facilities used to challenge the claim. Based on Euromonitor research for Amway Corporation. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.”

Claim: “Nutrilite COQ10 is the only leading* supplement product in Japan that contains carnocic acid (a kind of phytochemicals extracted from rosemary), vitamin E and Coenzyme Q10 in one formulation”. [Based on research conducted by Euromonitor International October/November 2013.]  *Euromonitor defines “leading brands” as brands with local sales revenue in excess of JPY100million annually. 

Methodology Explanation:  “Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Japan G.K.  Euromonitor’s research was based on store audits in key retail channels through which Coenzyme Q10 product is sold in Japan.  Channel selection includes Japan-based internet retailers,  hypermarkets, supermarkets, parapharmacies, pharmacies, beauty specialist retailers, and department stores.  Store audit data capture the following metrics:  channel, store, brand, manufacturer, pack size, retail-selling price, and active ingredients.  Euromonitor also reviewed secondary sources as well as conducted a number of in-country trade interviews with local manufacturers, retailers, and importers to identify leading* Coenzyme Q10 brands sold in Japan including imports (e.g. product purchased online from sources outside Japan).”  

Claim: “Memo Plus (Cistanche)™ is the only supplement in Japan focusing its development on memory aid containing Cistanche as a primary ingredient."  [Based on research conducted by Euromonitor International October/November 2013.]

Methodology Explanation:  Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Japan G.K. conducted from October to November 2013.  Euromonitor's methodology consisted mainly of store audits in key retail channels through which memory-aiding supplements are sold and through interviews with retail staff and retail pharmacists.  Channel selection included Online retailer, Parapharmacy/drug store, Department store, Pharmacy/chemist, Convenience store, and Other (e.g. beauty salon), all based in Japan.  Store audits captured such metrics as store name, channel, global and national brand owner, brand and product name, size and suggested dosage, price, and product claim or description.  Euromonitor also reviewed secondary sources as part of a holistic approach.

Claim: “BonetectTM (Pomegranate & Grape) is the only supplement in Japan developed with a focus on bone loss and containing pomegranate and grape seed as primary ingredients“.  [Based on research conducted by Euromonitor International November/December 2013.]

Methodology Explanation:  "Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Japan G.K. conducted in November to December 2013.  Euromonitor's methodology consisted mainly of store audits in key retail channels through which bone health supplements are sold and through interviews with retail staff and retail pharmacists.  Channel selection included online retailers, pharmacies/chemists, parapharmacies/drug stores, supermarkets/hypermarkets, convenience stores and department stores, all based in Japan.  Store audits captured such metrics as store name, channel, global and national brand owner, brand and product name, size and suggested dosage, price, and product claim or description.  Euromonitor also reviewed secondary sources as part of a holistic approach." 

Claim: "Nutrilite Glucosamine & Chondroitin is the only supplement in Japan which contains glucosamine, chondroitin sulfate and hyaluronic acid, which are components found in joint cartilage, along with supporting ingredients boswellia acid from boswellia serrate extract, vitamin C and phytochemicals from acerola concentrate & citrus dehydrate in one formulation." [Based on research conducted by Euromonitor International November/December 2013.]

Methodology Explanation:  "Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Japan G.K. conducted in November to December 2013.  Euromonitor's methodology consisted mainly of store audits in key retail channels through which joint health supplements are sold and through interviews with retail staff and retail pharmacists.  Channel selection included online retailers, pharmacies/chemists, parapharmacies/drug stores, supermarkets/hypermarkets, convenience stores and department stores, all based in Japan.  Store audits captured such metrics as store name, channel, global and national brand owner, brand and product name, size and suggested dosage, price, and product claim or description.  Euromonitor also reviewed secondary sources as part of a holistic approach. "

Claim: TRUVIVITY™ Beauty Supplement is the only beauty supplement in Japan developed with an idea of ‘protecting’ by focusing on break down of collagen and hyaluronic acid that contains wolfberry, rosehip and grape seed as primary ingredients. For more information, please visit http://www.euromonitor.com/amway-claims.

Methodology Explanation: Source Euromonitor International Limited; based on research conducted in Japan between July and August 2013 including desk research and 38 store audits in Tokyo in key retail channels (online retailers, pharmacies/chemists, parapharmacies/drug stores, supermarkets/hypermarkets, convenience stores and department stores) to interview point-of-sale staff and check the full range and positioning of beauty supplement products available, their active ingredients and marketing claims.

Artistry Claims

Claim: “Artistry is among the world’s top five, largest selling, premium skincare brands.”

Methodology Explanation: “Source Euromonitor International Limited; Beauty and Personal Care 2012, Premium Cosmetics and Premium Skincare category and subcategory; global 2011 value RSP”

Claim: “Artistry is among the world’s top ten, largest selling, premium cosmetics brands.”

Methodology Explanation: “Source Euromonitor International Limited; Beauty and Personal Care 2012, Premium Cosmetics and Premium Skincare category and subcategory; global 2011 value RSP”