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  3. Analytics


Combining deep industry knowledge with innovative methods in statistics, economics, mathematics and data science, we help clients solve complex business problems and improve their decision-making.

Solve problems beyond the scope of traditional market research techniques:

  • Assessing category sales responsiveness to external shocks such as GDP or inflation.
  • Determining tipping points for categories in emerging markets.
  • Measuring the importance of category growth drivers like income, price, habit persistence and demographics.
  • Identifying true substitutes for consumer products and the degree they compete for discretionary income.
  • Segmenting consumer social classes by comparing spending across countries and categories despite differences in purchasing power and pricing.
  • Evaluating middle-class spending structure in 1,000 key cities.
  • Quantifying competition between companies, tracking competitive dynamics and measuring white spaces.
  • Organising future events into discrete scenarios by their likelihood.

Precise answers to vital business questions are more important than ever. We offer solutions through:

  • Our team of experts in statistics, economics, econometrics and data science.

  • Our in-depth understanding of industries, consumers and economies worldwide.

  • Over 115 million regularly updated statistics in Passport.

Learn more about our Analytics capabilities