The share of total apparel accessories sales generated via e-commerce in Argentina should continue to rise over the forecast period. This channel’s penetration in the category has been significantly strengthened by the fallout of the pandemic, with many consumers having become more accustomed to shopping online and developed a greater appreciation for the convenience, variety and potential for lower prices this method affords.
Women have historically comprised the main consumer base for apparel accessories in Argentina, and this is not expected to change over the forecast period. However, the category’s appeal among men should continue to grow, as in line with rising fashion-consciousness, more male consumers – particularly younger demographics – are becoming inclined to use different types of accessories to complement or enhance outfits and express their personal sense of style.
Apparel accessories looks set to perform reasonably well over the forecast period, with robust growth in total volume sales anticipated and all categories projected to record positive results in this respect. The comparatively low cost of these items will continue to provide a measure of protection against persistently high inflation in Argentina.
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Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See All of Our DefinitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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