Belgium: Consumer Profile

May 2023

The Belgian population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly concerned about the environment and social equality. Inflation and economic inequalities are putting pressure on consumers, making them to become more conscious about their purchasing decisions.

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Overview:

Consumer Profiles  reports  provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.

The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.

The Consumer Profiles in Belgium report includes:

A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies

The Consumer Profiles in Belgium report answers:

  • How consumers in Belgium are changing? 
  • What are key changes in Belgium population, society and generational structure and how it is affecting businesses?
  • What is the household structure in Belgium and how it is changing consumer landscape?
  • What are key income groups in Belgium? What is the outlook for the future?
  • Where consumers are  spending the money in Belgium? 
  • How is the consumer mindset in Belgium changing?
  • In Belgium, what are consumer attitudes towards “green” and sustainable products?
  • Where and how do consumers shop in Belgium?
Scope
Key drivers impacting consumers in Belgium in 2022
The impact of current trends on the future consumer
Key findings
Today 2022: The growing population of late lifers and seniors
Today: G rowing immigration in Belgium
Baby boomers show low interest in online brand engagement
Tomorrow 2040: Longer life expectancy and low birth rates boost older cohort
Tomorrow : Gen Z's tech-savvy nature to reshape the consumer landscape
Tomorrow : Urbanisation across Belgian cities is set to continue
Areas of opportunity
Belgium's AB InBev introduces Ukraine’s Chernigivske
Today 2022: Single person households continue to grow in Belgium
High interest rates lead to a drop in mortgages
Energy efficiency and a safe location are top priorities for homeowners
Tomorrow 2040: Households without children become dominant
Older households remain dominant
Single-person households lag behind in universal internet access
Areas of opportunity
Case Study: Telenet launches a 360-degree WiFi system
Today 2022: Growing income and stronger spending in higher income bands
Rising prices are a concern for Belgian consumers
Younger generations continue to spend on holidays and traveling
Tomorrow 2040: Social classes D and E remain prevalent in 2040
Tomorrow 2040: 65+ age group have the fastest income growth
Tomorrow 2040: Antwerp and Charleroi will see the fastest growth in consumer spending
Areas of opportunity
Case study: Lidl voted the best retail er in Belgium 2022-2023
Key findings: consumer survey
Younger generations have a more positive outlook
Belgians are not relying on government support
Work Priorities
Belgian shoppers embrace sustainability and second-hand platforms as prices rise
More than half of Belgian consumers are worried about climate change
Fost Plus and Morssinkhof Plastics build a recycling plant
Areas of opportunity
Key findings
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