Company Profile

Coca-Cola Co, The in Soft Drinks

| Pages: 71

Price: US$570

About this Report

The Coca-Cola Co (TCCC) faces a challenging situation, in which economic recovery is fragile in developed markets, while the major emerging markets of China, Russia and Brazil are seeing a slowdown in growth. Despite economic difficulties, consumers continue to desire diverse and healthy beverages, which is a challenge but also an opportunity. The negative publicity regarding sugarised drinks and the potential introduction of sugar taxes is a further challenge.

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Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

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Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Coca-Cola Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

TCCC: Looking for growth beyond carbonates

TCCC latest revenues 2014

TCCC: Top line growth strategies

SWOT: The Coca-Cola Company

TCCC vs PepsiCo: Top line long-term growth objectives/strategies

TCCC: Fmcg at a glance

PepsiCo: Fmcg at a glance

TCCC: Key strategic objectives and challenges

Highlights of Acquisitions

TCCC system beverage acquisitions 2013-2015

Culiangwang acquisition marks entry into non-dairy drinks in China

TCCC to become China’s third largest non-dairy drinks player

Dairy present an alternative way for diversification in Latin America

Pricing is a challenge for Kold

Kold challenges: Portion size and unit price per serving

VEB: In search of the next billion dollar brands

Minority stake in Suja signals TCCC’s entry into organic HPP juice

Suja to widen TCCC’s premium juice offering

Summary of TCCC’s acquisition movements

Competitive Positioning

Top 10 soft drinks companies by off-trade value and volume

TCCC outperforms PepsiCo in most major geographies

TCCC vs PepsiCo: Soft drinks category world share 2009/2014

TCCC outpaces PepsiCo by volume globally

Market Assessment

Two-speed market in soft drinks to continue

RTD tea and bottled water continue to offer potential

Finding Opportunities in Carbonates

TCCC should look underdeveloped markets for regular cola growth

TCCC’s category growth and importance of key markets

Tapping African markets and partnering with SABMiller

TCCC sees gloomy outlook for low-calorie colas

Emerging markets offer little hope for low calorie cola

TCCC faces stiff competition in other non-cola carbonates

Creating Growth in Still Beverages

TCCC little progress in China’s water and US premium challenge

TCCC could explore India with higher juice content

Juice players seeking fruit/veg blends to boost flagging sales

Monster have a big room to fill in emerging markets

TCCC widens US RTD tea brand portfolio via Monster swap

Summary of TCCC’s still drinks growth strategy

Brand Strategy

TCCC: Broad and growing brand portfolio in soft drinks

Making still brands dynamic

Monster’s strength in new product innovation

Monster Beverage Corp’s brand portfolio

Brand strategy

Coca-Cola slowdown despite massive marketing support

One brand strategy: Marketing the big four together in Europe


Operating segments

The Coca-Cola system business model

Major bottlers and their territories

The creation of Coca-Cola European Partners PLC


Diversify and target growth categories in major markets

Appendix: Competitor Analytics

Competitor Analytics tool


Appendix : Competitor Analytics


Market Overlap


Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Appendix : Industry Forecast Model

Significance and applications for growth decomposition

Appendix : Industry Forecast Model

Key applications for Industry Forecast Models


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