Company Profile

Coca-Cola Co, The in Soft Drinks

| Pages: 49

Price: US$570

About this Report

Coca-Cola face a challenging situation in which economic recovery is fragile in developed markets, while China and Brazil are seeing a slowdown in sales. Consumers’ desire for diverse and healthy beverages has continued. The negative publicity regarding sugarised drinks and the potential introduction of sugar taxes, which are already in place in some markets, is a further challenge. The pending equity acquisition of Monster is a good attempt to diversify.

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Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

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Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Coca-Cola Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

TCCC: Value growth outpaced volume in 2013

North America drags down 2013 performance

2014 Half year results

TCCC five strategic priorities to drive growth

SWOT: The Coca-Cola Company

TCCC vs PepsiCo: Top line long-term growth objectives/strategies

Key strategic objectives and challenges

Highlights of A cquisitions

VEB: In search of the next billion dollar brands

Highlights of Acquisitions

Building small brands to international brands

TCCC system beverage acquisition: Timeline 20011-2014

At-home carbonation and Keurig Cold Beverage machines

Obstacles for at-home soft drinks machines

Overcoming the obstacles faced by at-home soft drinks machines

Equity investment in Monster

Monster: Formulated to succeed

Competitive Positioning

TCCC outpaced PepsiCo by volume globally

World top soft drinks companies 2013

Market Assessment

Two-speed market in soft drinks to continue

RTD tea and bottled water continue to offer potential

Geographic and Category O pportunities

Emerging markets continue to be the growth engine

Geographic and Category Opportunities

Strategy to get closer to Chinese consumers

India: still soft drinks for long-term growth

Case study: US - Driving premium growth in still drinks

US: Carbonates continues to decline while still drinks up

Finding growth at home: US RTD tea value opportunity

Glacéau Smartwater move into US premium water category

Is Coca-Cola Life viable?

Stevia cola is likely to find it hard to rescue carbonates

Challenges and opportunities for Freestyle

Brand Strategy

TCCC: Broad and growing brand portfolio in soft drinks

FIFA World Cup the focal point for global 2014 marketing

Coca-Cola slowdown despite massive marketing support

Minute Maid outpaced by Chinese brands

TCCC invests in 100% juice


Operating segments

The Coca-Cola system business model

Refranchising North American bottling system: The birth of CCR

R ecommendations

Diversify and target growth categories in major markets


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