Company Profile

Coca-Cola Co, The in Soft Drinks

| Pages: 44

Price: US$525

About this Report

The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of natural sweeteners in its beverages. The part acquisition of Aujan will help TCCC to accelerate its expansion into the Middle East and Africa region and the full takeover of Innocent is likely to boost its position in premium juice in Western Europe.

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Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Coca-Cola Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Financial assessment : Resilience amid global slowdown

Key strategic objectives and challenges

Highlights of Acquisitions

TCCC system beverage acquisition: Timeline 2009-2013

PepsiCo system beverage acquisition: Timeline 2009-2013

Summary of TCCC and PepsiCo acquisition activities

TCCC: Core Power equity investment reveals dairy potential

Innocent: From British starlet to potential international stardom

Europe: Selection of brands to watch

Competitive Positioning

TCCC slightly underperforms global market volume

TCCC grows broadly in line with market value in 2012

Top 10 soft drinks companies by off-trade RTD volume in 2012

Top 10 soft drinks companies by off-trade value in 2012

Market Assessment

Two-speed market in soft drinks to continue

RTD tea and bottled water continue to offer potential

Geographic and Category Opportunities

Globally low calorie cola outpace regular

TCCC dominates low calorie cola in most growth markets

Coca-Cola Zero cannibalising Diet Coke, a concern?

Strategy to address TCCC weakness in bottled water markets

Finding growth at home: US RTD tea value opportunity

Middle East and Africa: Next wave of long-term growth

Aujan investment to boost TCCC’s still beverage presence in MEA

Brand Strategy

TCCC: Broad brand portfolio in soft drinks

Coca-Cola slowdown

Minute Maid largely outperforms Tropicana

Innocent: A healthy takeover


Operating segments

Management and production

Bottling operations’ initiatives and distribution

Freestyle is expanding trialled location in developed markets


Diversify and target growth categories in major markets


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