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Company Profile

Coca-Cola Co, The in Soft Drinks

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Coca-Cola Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Stategic Evaluation

Key company facts

Carbonates still key to TCCC’s sales

Financial assessment: Growth accelerates in 2011

SWOT: TCCC

Key strategic objectives and challenges

Competitive Positioning

Smoother growth pattern that dominates global market growth rate

TCCC unassailable at the top of the table

TCCC bigger than the rest of the top 10 combined

TCCC vs PepsiCo

TCCC: Possible strategies for further domination

Carbonates and bottled water help TCCC stay ahead of its rival

Merger and acquisition strategy

Market Assessment

TCCC leads in every region

Health trend to see a move away from carbonates

China stands out as best prospect for growth

Geographic and Category Opportunities

Low calorie carbonates offer ongoing opportunity for expansion

The race to reduce calories and fortify drinks

US sets global agenda in the move to low calorie soft drinks

US carbonates: Low calorie fizzles while regular cola goes flat

US carbonates growth prospect

TCCC strong in key growth categories in US non-carbonates

US non-carbonates battle: health and stevia

China: TCCC needs to regain ground in bottled water

China soft drinks growth prospects

China’s carbonates growth fizzles out

Mexican categories key to growth for TCCC in Latin America

Mexico water drives Latin American soft drinks growth

TCCC reigns supreme in Mexican soft drinks

TCCC again ahead of the game as Brazilians go healthy

Russian room for growth still available for carbonates

India’s potential in bottled water

Brand Strategy

Coca-Cola still the world’s leading soft drinks brand

Coca-Cola needs to look to emerging markets

Coca-Cola Zero outperforming Diet Coke

Could Ciel be the Coca-Cola of bottled water?

Glacéau VitaminWater affirms TCCC’s HW credentials

Innocent: A healthy stake for TCCC

NFC juice growth potential: UK vs rest of world

Minute Maid pushes ahead of Tropicana

Continual brand launches

Operations

Management and production

Distribution

Licensing and partnering

Recommendations

Diversify and continue step by step global expansion

Samples

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